房地产典当营销策略研究

发布时间：2018-05-08 17:49

本文选题：房地产 + 典当　；参考：《北京建筑大学》2017年硕士论文

【摘要】：本文在查阅大量文献与资料的基础上,以房地产典当业务的营销策略制定与执行为脉络,以营销策略理论为基本框架,运用市场调研分析、营销外部环境分析、营销内部环境分析、SWOT分析、定价分析法等研究方法,充分结合营销策略理论与房地产典当业务推广,最终整理并总结归纳出关于房地产典当业务营销推广过程中从市场发展思路与目标市场确定、营销策略的制定到营销过程的控制等一系列营销操作手段,从而保证房地产典当业务营销推广的成功。为现代典当行如何把握现代市场发展的巨大机遇,从自身状况和市场行情出发,科学、有效地实行房地产典当业务的营销策略,更好、更合适地进行房地产典当业务管理,减少不利的营销行为提供指导依据。
[Abstract]:On the basis of consulting a lot of documents and materials, this paper takes the marketing strategy formulation and execution of the real estate pawn business as the thread, takes the marketing strategy theory as the basic frame, uses the market investigation and analysis, the marketing external environment analysis. Marketing internal environment analysis, SWOT analysis, pricing analysis and other research methods, fully combined with marketing strategy theory and real estate pawn business promotion, Finally collate and sum up a series of marketing operation means in the process of marketing promotion of real estate pawn business, such as market development thinking and target market determination, marketing strategy formulation, marketing process control and so on. So as to ensure the success of real estate pawn business marketing promotion. In order to grasp the great opportunity of the modern market development, the modern pawnshop can carry out the marketing strategy of the real estate pawn business scientifically and effectively, and carry out the management of the real estate pawn business better and more appropriately. Reduce adverse marketing behavior to provide guidance.
【学位授予单位】：北京建筑大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F299.23;F274

【参考文献】