深圳MQ房地产公司核心员工激励机制研究

发布时间：2018-05-14 16:21

本文选题：MQ公司 + 核心员工　；参考：《湘潭大学》2014年硕士论文

【摘要】：知识经济时代，企业发展越来越倚重于最重要的资源——人力资源，人力资源状况如何已经成为一个企业发展的关键性的因素，影响到企业长期健康的发展。在企业的人力资源中，核心员工作为企业的中坚力量，承担着企业绝大多数的管理活动、技术活动和经营活动，是企业发展的中坚力量。因此，如何对核心员工进行有效激励，使核心员工能够保持持续的积极性和主动性，成为企业发展过程中需要特别重视的问题。深圳MQ公司属于房地产企业，在地产行业飞速发展的十几年中，MQ公司在人力资源管理方面取得了不少的成绩，积累了一些经验。然而，，这些年MQ公司暴露的问题也越来越多，尤其是在核心员工的吸引和管理上，MQ公司的问题更加突出。本研究以MQ公司为研究对象，通过调查问卷和访谈分析的方法，比较深入地剖析了MQ公司在核心员工激励上存在的问题，并结合相关的理论和经验，设计出适合于MQ公司核心员工激励的优化方案。从物质激励优化、精神激励优化、职业发展优化以及培训激励优化四个方面对MQ公司原先的激励机制进行全面的优化，帮助MQ公司实现长期的核心员工激励，培养他们对企业的忠诚度，让其个人发展融入到企业发展中去，在提升自我发展水平的同时，促进公司竞争力的提高。为确保以上的优化措施能落到实处、结出硕果，论文也提出了相应的保障措施。
[Abstract]:In the era of knowledge economy, the development of enterprises relies more and more on the most important resources-human resources. How human resources have become a key factor for the development of an enterprise has affected the long-term and healthy development of enterprises. In the human resources of an enterprise, the core staff, as the backbone of the enterprise, undertake most of the management activities, technical activities and management activities of the enterprise, and are the backbone of the development of the enterprise. Therefore, how to encourage the core staff effectively, so that the core staff can maintain continuous enthusiasm and initiative, has become a problem that needs special attention in the process of enterprise development. Shenzhen MQ Company is a real estate enterprise. In the ten years of rapid development of real estate industry, MQ Company has made a lot of achievements in human resource management and accumulated some experience. However, over the years, MQ companies have been exposed to more and more problems, especially in attracting and managing core staff. This research takes MQ company as the research object, through the method of questionnaire and interview analysis, deeply analyzes the problems existing in the core employee motivation of MQ company, and combines the relevant theory and experience. The optimization scheme suitable for MQ company's core staff motivation is designed. From four aspects of material incentive optimization, spiritual incentive optimization, career development optimization and training incentive optimization, the original incentive mechanism of MQ company is comprehensively optimized to help MQ company achieve long-term core employee motivation. Cultivate their loyalty to the enterprise, let their personal development into the enterprise development, while improving the level of self-development, promote the competitiveness of the company. In order to ensure that the above optimization measures can be put into practice and bear fruit, the paper also puts forward the corresponding safeguard measures.
【学位授予单位】：湘潭大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F272.92;F299.233.4

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