住宅房产项目的危机管理研究

发布时间：2018-05-18 15:04

本文选题：危机管理 + 住宅房产项目　；参考：《浙江大学》2013年硕士论文

【摘要】：我国的房地产市场在经历了行业低门槛、高利润的快速发展后,目前正逐步转向高门槛、低利润的发展通道。近几年,因为高房价的“元凶”而饱受争议,随着房地产泡沫的逐步扩大,随之而来的便是多项针对房地产市场的调控政策。无论是金融杠杆政策还是一些针对炒房的投机行为的限购限贷政策,房地产企业均是从不同角度深受调控,因此,行业内引入危机管理显得极为迫切。本文的研究路线采用现代危机管理的理论,按照危机识别、危机预防、危机化解、危机总结四个步骤进行危机管理的研究。在研究方法上分别采用组建指标评价模型和分类归纳总结的方法,并通过数学模型进行危机识别,发现危机产生的机理,再根据危机产生的机理制订相应的危机预防措施和危机应对措施,最终产生危机管理研究的成果。最后再尝试运用实例.来验证本文所提的预防和应对措施的可行性。本文探讨的危机管理集中在三大部分：资金危机管理、质量危机管理、市场危机管理。由于房地产跨领域的特点,在分析中分别采用不同类型的模型和分析方法,并在其后列举了一些案例进行佐证。
[Abstract]:After the rapid development of low threshold and high profit, the real estate market of our country is gradually turning to the development channel of high threshold and low profit. In recent years, there has been controversy over the "culprit" of high house prices, and with the gradual expansion of the real estate bubble, there have been a number of measures to regulate the real estate market. Whether the policy of financial leverage or some restrictions on the purchase and loan of speculation, real estate enterprises are deeply regulated from different angles. Therefore, it is urgent to introduce crisis management into the industry. The research route of this paper adopts the theory of modern crisis management and carries on the research of crisis management according to the four steps of crisis identification, crisis prevention, crisis resolution and crisis summary. In the research methods, the methods of setting up index evaluation model and classifying and summarizing are adopted respectively, and the mechanism of crisis is found through the identification of crisis by mathematical model. Then according to the mechanism of crisis, the corresponding crisis prevention measures and crisis response measures are worked out, and finally the research results of crisis management are produced. Finally, we try to use an example again. To verify the feasibility of the prevention and response measures proposed in this paper. This paper focuses on three parts: fund crisis management, quality crisis management and market crisis management. Because of the cross-domain characteristics of real estate, different types of models and analytical methods are used in the analysis.
【学位授予单位】：浙江大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F299.23

【参考文献】