ST房地产开发集团有限公司发展战略研究

发布时间：2018-05-26 09:06

本文选题：战略环境分析 + 房地产开发企业　；参考：《沈阳理工大学》2017年硕士论文

【摘要】：企业发展战略是关于企业发展的谋略,是对企业发展中整体性、长期性和谋略性问题的科学解决办法。企业发展战略是由企业发展战略特征决定的。当前房地产市场面临着新的发展环境,市场竞争日益激烈,ST房地产开发集团亟需制定一套科学有效的发展战略,以便更好地在发展过程中找准方向,夯实能力,稳步前进。企业战略管理就是确定企业使命,同时根据企业的外部环境以及内部的经营要素来确定企业目标,从而保证目标的正确落实和企业使命最终得以实现的一个动态过程。本文基于发展战略相关理论以及房地产行业的经营特征,结合ST房地产开发集团有限公司的自身特点,研究制定了ST房地产开发集团有限公司未来十年的发展战略。首先,介绍了本文研究的目的及意义、国内外研究实践现状、研究论文所用的方法、相关理论实践综述及ST房地产开发集团的发展现状;其次,从宏观环境和内部资源角度对ST房地产开发集团的外部环境及内部条件进行分析;第三,通过SWOT分析确定了ST房地产开发集团的战略定位、战略目标,提出了三个阶段的发展思路;最后,在以上基础上探讨ST房地产开发集团战略保障体系,包括管控模式与组织结构优化,健全人力资源保障体系,资金保障体系和企业文化保障体系。本文探讨运用企业战略分析的相关模型,围绕铁路房地产企业面临战略转型,制定出具有铁路特色的房地产企业发展战略。应用SWOT分析方法研究企业发展战略在国内外较为普遍,但针对铁路房地产企业的应用有其独特性。本文旨在提升ST房地产开发集团有限公司的市场竞争力,确保企业的可持续发展。
[Abstract]:Enterprise development strategy is a strategy about enterprise development and a scientific solution to the whole, long-term and strategic problems in enterprise development. The enterprise development strategy is decided by the enterprise development strategy characteristic. At present, the real estate market is facing a new development environment, and the market competition is becoming increasingly fierce. It is urgent for St Real Estate Development Group to formulate a set of scientific and effective development strategies in order to better find the right direction, consolidate the ability and advance steadily in the process of development. Enterprise strategic management is a dynamic process that determines the mission of the enterprise, determines the enterprise objective according to the external environment and the internal operating elements of the enterprise, thus ensures the correct implementation of the goal and the ultimate realization of the mission of the enterprise. Based on the theory of development strategy and the management characteristics of real estate industry, this paper studies and formulates the development strategy of St Real Estate Development Group Co., Ltd in the next ten years, combining with the characteristics of St Real Estate Development Group Co., Ltd. Firstly, it introduces the purpose and significance of this paper, the current situation of domestic and foreign research practice, the methods used in the research, the related theory and practice, and the development of St Real Estate Development Group. The external environment and internal conditions of St Real Estate Development Group are analyzed from the perspective of macro environment and internal resources. Thirdly, the strategic positioning and strategic objectives of St Real Estate Development Group are determined by SWOT analysis. Finally, on the basis of the above, the strategic security system of St Real Estate Development Group is discussed, including the optimization of management and control mode and organizational structure, the improvement of human resources security system. Fund guarantee system and enterprise culture guarantee system. This paper discusses the development strategy of railway real estate enterprises with railway characteristics by using the relevant models of enterprise strategy analysis and focusing on the strategic transformation faced by railway real estate enterprises. It is common to apply SWOT analysis method to study the development strategy of enterprises at home and abroad, but the application of railway real estate enterprises has its uniqueness. This paper aims to enhance the market competitiveness of St Real Estate Development Group Co., Ltd. to ensure the sustainable development of enterprises.
【学位授予单位】：沈阳理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F299.233.4;F272

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