房地产体验营销浅析

发布时间：2018-06-20 10:19

本文选题：房地产业 + 体验营销　；参考：《科技与创新》2016年02期

【摘要】：目前,房地产业进入了白银时代,竞争越来越激烈,营销的重要性也日益显现出来,体验营销的作用也逐渐被开发商所重视。通过对房地产体验营销的内涵和作用的提炼,重点对住宅项目体验营销的过程及其策略进行了分类分析。
[Abstract]:At present, the real estate industry has entered the silver era, the competition is becoming more and more fierce, the importance of marketing is increasingly apparent, and the role of experience marketing is gradually attached importance to by developers. Through refining the connotation and function of the real estate experience marketing, the paper analyzes the process and strategy of the residential project experience marketing.
【作者单位】：厦门经济特区房地产开发集团有限公司;
【分类号】：F299.23

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