财务视角下的HD地产集团体育投资战略研究

发布时间：2018-06-24 12:00

本文选题：地产集团 + 企业财务战略　；参考：《长沙理工大学》2014年硕士论文

【摘要】：近年来,我国民营企业大多在不同程度,不同领域身陷困境,尤其是房地产企业,在国务院出台一系列调控政策后,房地产市场运行景气度逐步回落。与此同时,党的十八大报告中两次提到体育事业的发展,尤其提出“要广泛开展全民健身运动,促进群众体育和竞技体育全面发展”,极大地增强了企业投资体育产业的信心和决心。进军文化体育产业,成为企业集团新的选择。HD地产集团正是凭借体育投资的成功,在严酷的市场形势下,实现品牌收益的双丰收,成为当前企业体育投资的一个成功范例。因此,本文在财务视角下,以HD地产集团为研究对象,具有实践和理论意义。本文在财务视角下,对企业体育投资战略的内涵、种类、价值、选择依据和实施等理论界定和认识的基础上,以HD地产集团为研究对象,通过对其体育投资现状进行横向和纵向对比分析,总结相关经验的基础上,分析了其体育投资的价值,并在此基础上有针对的提出了HD地产集团体育投资战略选择的目标是实现企业价值的可持续增长,并提出了扩张性、轻资产的组合体育投资战略。最后,本文结合HD地产集团体育投资,从企业实际情况出发,围绕体育投资战略的经济价值和社会价值给出了适合HD地产集团的体育投资战略的价值评价方法。民营企业集团如何不断创新,制定科学完善的企业体育投资战略,通过投资体育产业,带动主营业务增长,实现企业价值的可持续增长,从而在激烈的市场竞争中获得一席之地,值得深思。希望本文对我国民营企业集团体育投资战略的制定,实现企业的长远发展有一定的帮助,同时带动我国体育产业的发展。
[Abstract]:In recent years, most of the private enterprises in our country are in difficulties in different degrees and fields, especially the real estate enterprises. After the State Council issued a series of regulation and control policies, the real estate market has gradually declined. At the same time, two times in the report of the 18th National Congress of the Party, the party mentioned the development of sports undertakings. In particular, it proposed that "we should carry out extensive nationwide fitness campaigns to promote the all-round development of mass and competitive sports." Greatly enhanced the enterprise investment sports industry confidence and determination. Enter into the cultural and sports industry, become a new choice of enterprise groups. HD real estate group is relying on the success of sports investment, in the harsh market situation, to achieve the double harvest of brand income, become a successful example of the current enterprise sports investment. Therefore, this paper takes HD real estate group as the research object under the financial angle of view, has the practice and the theory significance. Based on the definition and understanding of the connotation, category, value, selection basis and implementation of the enterprise sports investment strategy, this paper takes HD real estate group as the research object. Based on the horizontal and vertical comparative analysis of the present situation of sports investment, this paper analyzes the value of sports investment on the basis of summing up the relevant experience. On this basis, the paper puts forward that the goal of sports investment strategy choice of HD real estate group is to realize the sustainable growth of enterprise value, and puts forward the combination sports investment strategy of expansibility and light assets. Finally, combining with the sports investment of HD real estate group, according to the actual situation of the enterprise, this paper gives the evaluation method of sports investment strategy suitable for HD real estate group according to the economic value and social value of sports investment strategy. How to continuously innovate, formulate scientific and perfect enterprise sports investment strategy, promote the growth of main business, realize the sustainable growth of enterprise value by investing in sports industry, Thus in the fierce market competition to gain a place, it is worth pondering. It is hoped that this paper will be helpful to the formulation of sports investment strategy of private enterprise groups in China and to the long-term development of enterprises, and at the same time will promote the development of sports industry in China.
【学位授予单位】：长沙理工大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F299.233.42

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