万科西山庭院项目卓越绩效管理模式研究

发布时间：2018-06-26 20:48

本文选题：卓越绩效管理 + 房地产　；参考：《吉林大学》2013年硕士论文

【摘要】：我国多数房地产开发工程的建筑过程仍处于粗放发展阶段，由于设计与质量缺陷造成的停工、返工、纠纷等问题使建筑成本居高不下，如果引入卓越绩效的管理办法，从源头和过程中消灭问题，就能大大减少房地产工程项目中的质量事故和成本支出。本论文通过研究万科在西山庭院工程项目中应用卓越绩效管理模式的做法，定位其中能够为其他房企学习复制的部分，同时研究还可以进一步提高改善的地方，以期望能形成标杆式的案例，促进行业内工程建造管理水平的普遍提升。在卓越绩效管理模式中，前期的目标设定与分解分析、预先确定考核与管理所需要的参照的指标对于后期的管理实施非常重要，而这些内容通常都会在项目规划文档中充分体现，，因此本论文针对万科西山庭院项目前期规划相关管理文件为对象进行详尽的内容比对分析，侧重于定位其中与卓越绩效管理模式相匹配的内容，和分析其中与卓越绩效管理模式不相匹配的问题，并最终基于这两个方面的内容总结出为实施卓越绩效管理模式，工程项目需要在前期规划时注重解决的问题。本论文继而研究万科工程项目管理过程中所使用的各项制度，侧重于定位其中与卓越绩效管理模式相匹配的内容，和分析其中与卓越绩效管理模式不相匹配的问题，并最终基于这两个方面的内容总结出为实施卓越绩效管理模式，工程项目需要在实施过程中注重解决的问题。最后，本论文综合已论述的内容，进行卓越绩效管理模式在房地产建筑工程项目中的普适有效性论证，论证了卓越绩效管理模式的普适有效性，同时也分析了在具体运用过程中可能遇到的问题与风险以及相关的应对策略。本论文的研究结论是，卓越绩效管理模式是企业进行系统管理的模式，也是企业将卓越绩效评价标准落实到全体员工的必要手段、是当今企业应对市场竞争最有效的管理工具和方法，其应用应该不仅仅只限于流程型公司，同样适用于以工程项目为主体业务模式的不同规模的项目型房地产开发企业。在未来，尽管一部分中国企业通过实施卓越绩效模式在国内竞争中取得了显著的相对领先优势，但要想在未来具备与国际巨头直接竞争的能力，仍有必要进一步深化卓越绩效管理模式的实施运用，在专注于增长的同时，重视企业的盈利性、前瞻性、持久性和稳定性。而与此同时，那些规模相对较小、实力相对较差的企业，也必须认真思考如何尝试实施卓越绩效管理模式并进而熟练运用的问题，否则，就很有可能在行业内未来越来越激烈的竞争中失去稳固的生存空间。
[Abstract]:The construction process of most real estate development projects in our country is still in the extensive development stage. The construction cost remains high due to the problems of stoppage, rework and disputes caused by design and quality defects. If the management method of excellent performance is introduced, Eliminating the problem from the source and process can greatly reduce the quality accident and cost expenditure in the real estate project. Through the research of Vanke's application of outstanding performance management mode in Xishan courtyard engineering project, this paper aims to locate the parts that can be replicated for other housing enterprises, and at the same time, to study the areas that can be further improved. It is expected to form benchmarking cases to promote the general improvement of engineering construction management level in the industry. In the model of excellent performance management, it is very important for the later stage of management to set and decompose the objectives in the early stage, and to determine the index of reference for the evaluation and management in advance. These contents are usually fully reflected in the project planning documents, so this paper makes detailed content comparison and analysis for the related management documents of the early stage planning of the Vanke Xishan courtyard project. It focuses on locating the content that matches with the excellent performance management model, and analyzes the problems which do not match with the outstanding performance management mode, and finally summarizes the implementation of the excellent performance management model based on the two aspects. Engineering projects need to pay attention to solving problems in the early planning. This paper then studies the systems used in the process of Vanke engineering project management, focusing on locating the contents that match with the excellent performance management model, and analyzing the problems that do not match with the excellent performance management mode. Finally, based on these two aspects, the paper concludes that in order to implement the excellent performance management model, engineering projects need to pay attention to solve the problems in the process of implementation. Finally, this paper synthesizes the content that has been discussed, carries on the outstanding performance management pattern in the real estate construction project universal validity demonstration, has demonstrated the outstanding performance management pattern universal validity. At the same time, it also analyzes the problems and risks that may be encountered in the specific application process and the relevant coping strategies. The conclusion of this paper is that the outstanding performance management model is the system management model of the enterprise, and it is also the necessary means for the enterprise to implement the performance excellence evaluation standard to all the employees. Nowadays, it is the most effective management tool and method for enterprises to cope with market competition. Its application should not only be limited to process-oriented companies, but also be applied to project-based real estate development enterprises with different scale with engineering project as the main business model. In the future, although some Chinese enterprises have achieved significant comparative advantages in domestic competition through the implementation of the outstanding performance model, they want to have the ability to compete directly with international giants in the future. There is still a need to further deepen the implementation of excellence performance management model, while focusing on growth, focus on profitability, forward-looking, persistence and stability. At the same time, companies that are relatively small and relatively weak must also seriously think about how to try to implement a model of excellence in performance management and then use it skillfully, otherwise, It is very likely that the industry in the future more fierce competition in the loss of solid living space.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F299.233.4

【参考文献】