基于全寿命周期理论的房地产企业可持续发展研究

发布时间：2018-07-15 22:21

【摘要】：房地产业是国民经济支柱产业，房地产企业不仅是该行业的基本单位，而且它如同桥梁一般将消费者、生态环境和社会经济联系成一个有机的整体。房地产企业发展情况的好坏直接影响人们生活水平、环境友好发展和地产行业兴衰。在此背景下，论文以房地产企业可持续发展为研究对象，重点论述了房地产企业在可持续发展道路上面临的问题与解决对策。论文通过全寿命周期理论和企业生态位理论为论述房地产企业可持续发展构建分析框架。将目前已有的研究成果分为较成熟、较空白、空白三类。在房地产业可持续发展研究成果的基础上首次归纳出房地产企业可持续发展的概念；依托较为成熟的全寿命周期理论体系，为论述房地产企业可持续发展提供了全新的理论分析框架；同时为了避免房地产企业发展问题论述过于宽泛，以企业生态位理论作为论述的最终落脚点，确定房地产企业最终能够在“势”层面（市场需求动态把握和产业动态把握）做到可持续发展。论文按照全寿命周期理论从投资决策、规划设计、施工建设、运营维护四个阶段对房地产企业可持续发展进行全面论述。首先，投资决策阶段论述房地产企业在市场定位与产品定位上所产生的问题，并提出大力开发绿色建筑的对策。其次，规划设计阶段论述房地产企业在建筑设计和建造技术选用出现的问题，，提出建设百年住宅的对策；再次，施工建设阶段指出目前所使用的建造技术不能满足可持续要求，并提出使用绿色建造技术的对策；最后，运营维护阶段指出由于定价不合理导致房地产企业无法全面回收资金，修正了原有绿色定价模型。论文最终得出结论，房地产企业能够在生态位理论“势”层面得到可持续发展。从管理学的角度论证了房地产企业可持续发展的同时，从经济学的角度使得企业自身发展、居住者需求、生态环境以及社会经济各方的效用最大化。
[Abstract]:Real estate industry is a pillar industry of national economy. Real estate enterprise is not only the basic unit of this industry, but also a bridge that links consumers, ecological environment and social economy into an organic whole. The development of real estate enterprises has a direct impact on people's living standards, environmental friendly development and real estate industry rise and fall. Under this background, the paper takes the sustainable development of the real estate enterprise as the research object, and discusses the problems and solutions of the real estate enterprise on the road of sustainable development. In this paper, the whole life cycle theory and enterprise niche theory are used to construct an analytical framework for the sustainable development of real estate enterprises. The existing research results are divided into three categories: mature, blank and blank. Based on the research results of real estate sustainable development, the concept of sustainable development of real estate enterprises is first summed up. It provides a new theoretical analysis framework for the sustainable development of real estate enterprises, and in order to avoid the overbroad discussion on the development of real estate enterprises, it takes the niche theory of enterprises as the final foothold of the discussion. Finally, it is determined that real estate enterprises can achieve sustainable development at the level of "potential" (market demand dynamic grasp and industry dynamic grasp). According to the life-cycle theory, the paper discusses the sustainable development of real estate enterprises in four stages: investment decision, planning and design, construction and construction, operation and maintenance. First of all, the investment decision stage discusses the problems arising from the market positioning and product positioning of real estate enterprises, and puts forward the countermeasures for vigorously developing green buildings. Secondly, the planning and design stage discusses the problems in the architectural design and construction technology selection of the real estate enterprises, and puts forward the countermeasures for building the residential buildings for a hundred years. Thirdly, the construction stage points out that the construction technology used at present can not meet the sustainable requirements. Finally, the operation and maintenance stage points out that the real estate enterprises can not fully recover the funds due to unreasonable pricing, so the original green pricing model is revised. Finally, the paper concludes that real estate enterprises can get sustainable development in niche theory. This paper demonstrates the sustainable development of real estate enterprises from the perspective of management, and maximizes the utility of enterprises themselves, residents' needs, ecological environment and social and economic aspects from the angle of economics.
【学位授予单位】：河北经贸大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F299.233.4

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