W集团房地产开发招标管理案例研究

发布时间：2018-07-16 09:30

【摘要】：W集团是一家经营商业地产、文化旅游、电子商务、连锁百货等四大产业的综合型企业,其中大型房地产建设是其核心支柱产业。多年来,W集团一直在房地产业尤其是商业地产领域不断地超越自我、追求卓越,创造了一个又一个奇迹。然而随着近几年来房地产“热”的渐渐逝去,国内房产市场的频繁波动,使得企业从进攻型向防守型转变。有效的成本管理是企业做好防守的首要工作,而对于房地产企业的招标工作又是成本管理中的重点工作之一,因此做好房地产企业招标工作在企业的长期稳定发展中的地位是不可忽视的。本文通过对W集团大量房地产开发的招标实践的研究,提出企业在招标工作中从目标成本、合约规划、实施阶段招标过程管理、供应商管理等方面出现的问题,并深入分析原因。同时结合相关理论知识,运用文献归纳法、分类分析法和案例研究法,理论与实际结合从目标成本及合约规划管理、招标过程管控、供方管理、评定标标准化管理及ERP信息系统的运用等五个方面对招标工作全过程管理进行更深一层次的阐述,并提出合理化建议及对策。本文的研究成果可对W集团房地产开发中招标工作的改进与完善提供帮助,从而有效控制企业项目开发成本,成功抵御市场风险,增强市场竞争力。同时也可为丰富我国房地产行业招标领域的理论与实践,有效控制、节约企业成本提供借鉴和参考。
[Abstract]:W Group is a comprehensive enterprise engaged in commercial real estate, cultural tourism, electronic commerce, department store chain and so on, in which large-scale real estate construction is its core pillar industry. Over the years, the Group has been in the real estate industry, especially in the field of commercial real estate constantly surpassing themselves, the pursuit of excellence, created a miracle after another. However, with the gradual passing of real estate "hot" in recent years, the frequent fluctuation of domestic real estate market makes enterprises change from offensive to defensive. Effective cost management is the most important task for enterprises to defend, and bidding for real estate enterprises is one of the key tasks in cost management. Therefore, it can not be ignored to do the bidding work of real estate enterprises in the long-term and stable development of enterprises. Based on the research on the bidding practice of a large number of real estate development in W Group, this paper puts forward some problems in the bidding work, such as target cost, contract planning, bidding process management in implementation stage, supplier management, and so on. And in-depth analysis of the reasons. At the same time, combined with relevant theoretical knowledge, the use of literature induction, classification analysis and case study method, the combination of theory and practice from the target cost and contract planning management, bidding process control, supplier management, The standardization management of evaluation standard and the application of ERP information system are discussed in this paper, and the rational suggestions and countermeasures are put forward. The research results of this paper can provide help for the improvement and perfection of bidding work in the development of real estate of W Group, so as to effectively control the cost of enterprise project development, successfully resist market risks and enhance market competitiveness. At the same time, it can provide reference and reference for enriching the theory and practice in the field of bidding of real estate industry in China, effectively controlling and saving the cost of enterprises.
【学位授予单位】：大连理工大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F299.233.4

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