中国复星集团海外投资策略研究

发布时间：2018-07-17 00:03

【摘要】：随着国际化程度的不断加深和中国企业自身实力的增强,一大批民营企业纷纷走出国门,进行海外直接投资和跨国经营。当前在走出国门的民营企业中,有许多企业在海外投资中获取巨大成功。复星集团就是其中之一,截止2015年12月,其海外投资的20个项目中,大多数都取得显著成绩。复星集团海外投资的领域主要集中在综合金融、医药,娱乐、零售等领域,而且在这些领域中取得巨大收益。本文就以复星集团为例,结合国内外和自身的投资环境,对其海外投资的战略进行分析。首先,对复星集团的基本情况和海外投资的嬗变历程做出介绍,列出复星集团海外投资的案例,并对案例中的产业特点进行总结,得出复星集团投资产业的多元化及新兴化。产业多元化主要是指涉足范围广包括医药、零售、保险、房地产、娱乐等。新兴化主要是根据当前人们普遍追求的健康、快乐、时尚、富足等生活理念,归纳其产业特点。其次,对复星集团当前所处的投资环境加以分析,包括国内环境、国外环境、企业自身环境,在研究国内环境时运用了PEST分析法。在投资战略上运用定性和定量相结合的方法从区位选择、融资方式、进入方式三个方面加以阐述和分析。再次,在全球价值链的理论基础上,把万向与复星的投资战略中上、中、下游间的相同点和不同点加以对比分析和总结。然后,指出复星集团取得成功的主要原因及可能面临的产业经营、内部资源整合等风险问题。最后,从企业自身层面、政府层面指出复星集团如何更好、更成功地进行海外投资提供意见与建议。本文可能的创新之处:一是从整个复星集团海外投资理念即“保险+金融”、“中国动力嫁接全球资源”的模式出发对其海外投资战略进行分析研究,对比于国内、国外投资案例一把抓的研究方式本文对于民营企业海外扩张更具参考价值。二是本文还运用对比研究方式,结合管理学和经济学,全面分析复星集团投资战略的“个性”与“共性”,打破以往对该企业纯理论式的分析模式,本文从具体案例、具体投资战略角度出发,研究更具针对性和实用性,为民营企业的海外投资更具借鉴意义。
[Abstract]:With the deepening of internationalization and the strengthening of the strength of Chinese enterprises, a large number of private enterprises have gone abroad to carry out overseas direct investment and transnational management. At present, among the private enterprises abroad, many enterprises have made great success in overseas investment. Fosun is one of them, with most of the 20 projects it invested overseas in December 2015. Fosun Group's overseas investments are concentrated in the areas of integrated finance, medicine, entertainment, retail and so on. Taking Fosun Group as an example, this paper analyzes its strategy of overseas investment by combining its investment environment at home and abroad. First of all, it introduces the basic situation of Fosun Group and the evolution of overseas investment, lists the cases of Fosun Group's overseas investment, summarizes the industrial characteristics of the case, and concludes the diversification and new establishment of Fosun Group's investment industry. Industry diversification mainly refers to the wide range of involvement including medicine, retail, insurance, real estate, entertainment and so on. Xinxinghua induces its industrial characteristics according to the living concepts of health, happiness, fashion and abundance, which are generally sought by people at present. Secondly, the paper analyzes the current investment environment of Fosun Group, including domestic environment, foreign environment, enterprise's own environment, and applies pest analysis method in the study of domestic environment. In the investment strategy, qualitative and quantitative methods are used to explain and analyze it from three aspects: location choice, financing mode and entry mode. Thirdly, on the basis of the theory of global value chain, the paper makes a comparative analysis and summary of the similarities and differences between the global value chain and Fosun's investment strategy. Then, the paper points out the main reasons for the success of Fosun Group and the risk problems such as industrial management, internal resource integration and so on. Finally, from the enterprise level, the government level points out how Fosun Group can better and more successfully carry out overseas investment to provide advice and advice. The possible innovations of this paper are as follows: first, the overseas investment strategy of Fosun Group is analyzed and studied from the mode of "insurance finance" and "China's dynamic grafting of global resources". This paper has more reference value for overseas expansion of private enterprises. Second, this article also uses the contrast research method, unifies the management science and the economics, comprehensively analyzes the Fosun group investment strategy "individuality" and "the commonness", breaks the past to this enterprise pure theory analysis pattern, this article from the concrete case, From the point of view of specific investment strategy, the research is more specific and practical, and can be used for reference for overseas investment of private enterprises.
【学位授予单位】：贵州财经大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F279.26;F275

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