CX房地产开发公司绩效考核体系研究
发布时间：2018-07-21 19:35
【摘要】：近年来,中国经济快速发展,国内土地价格和房地产价格双双持续走高,房地产行业充斥着泡沫。在此背景下,快速促成的价格投机,可以实现投资者和经理人的共赢,从而成为房地产行业“最佳的选择”。但是,这种行为方式是粗犷的,抗风险能力较差,一旦遇到行业的结构性调整或者市场环境的根本性变化,原有的盈利模式可能会发生突变,导致最初设计的激励机制失效。2014年以来,中国经济发展步入了“新常态”,房地产公司的销售业绩迅速下滑,利润大幅度降低,导致很多民营房地产公司的员工在原有的绩效考核机制下,得不到应有的绩效考核奖励。因此,我们迫切需要改变原有考核方案中的价值引导方向,通过新的绩效考核机制来强化房地产公司的内部管理,提高企业自身的适应能力和核心竞争力。本文选取CX房地产开发公司为研究对象,通过梳理人力资源管理中绩效考核的相关理论,并整理国内外关于绩效考核的研究文献,阐述了CX房地产开发公司绩效考核体系的现状,采用理论研究与实证研究相结合的研究方法,分析了CX房地产公司现有绩效考核体系中存在的问题及其成因。研究发现,CX房地产开发公司现存的绩效考核体系存在以下问题：对考核的认识不到位、考核体系设置不够合理、考核指标不够科学、考核结果的即时性不强、考核结果的运用不足等,而导致存在以上问题的原因主要体现在绩效管理人员缺乏经验、公司员工缺乏对绩效考核的正确认识、缺乏完善的绩效考核制度,反馈机制不明确等方面。在分析CX房地产开发公司绩效考核体系存在的问题及其成因的基础上,本文为其设计了绩效考核体系的优化方案,并提出了相应的配套制度保障,包括薪酬管理制度建设、培训制度建设和企业文化制度建设等,这对提高CX房地产开发公司的绩效考核水平具有至关重要的意义。CX房地产开发公司存在的不足和缺陷也普遍存在于其它房地产公司中,本文设计的绩效考核优化方案也同样适用于其他房地产公司。因此本文的研究对其它房地产开发公司优化绩效考核体系有一定的借鉴意义。
[Abstract]:In recent years, China's rapid economic development, domestic land prices and real estate prices both continue to rise, the real estate industry is full of bubbles. In this context, the rapid promotion of price speculation, investors and managers can achieve win-win, thus becoming the real estate industry "the best choice." However, this kind of behavior is rugged, and its ability to resist risks is poor. Once it encounters a structural adjustment in the industry or a fundamental change in the market environment, the original profit model may mutate. Since 2014, China's economy has entered a "new normal", with sales and profits of real estate companies falling sharply. As a result, many private real estate employees in the original performance appraisal mechanism, can not get due performance appraisal reward. Therefore, we urgently need to change the direction of value guidance in the original appraisal scheme, strengthen the internal management of real estate companies through the new performance appraisal mechanism, and improve the adaptability and core competitiveness of the enterprises themselves. This article selects CX Real Estate Development Company as the research object, through combing the related theory of the performance appraisal in the human resources management, and collates the domestic and foreign research literature about the performance appraisal. This paper expounds the present situation of the performance appraisal system of CX real estate development company, and analyzes the existing problems and causes of the performance appraisal system of CX real estate company by combining theoretical research with empirical research. The study found that the existing performance appraisal system of CX Real Estate Development Company has the following problems: the understanding of the assessment is not in place, the evaluation system is not reasonable, the assessment index is not scientific enough, and the real-time assessment results are not strong. The reasons for these problems lie in the lack of experience of performance managers, the lack of correct understanding of performance appraisal, and the lack of perfect performance appraisal system. Feedback mechanism is unclear and so on. On the basis of analyzing the problems existing in the performance appraisal system of CX Real Estate Development Company and its causes, this paper designs the optimization scheme of the performance appraisal system for CX Real Estate Development Company, and puts forward the corresponding supporting system guarantee, including the construction of salary management system. Training system construction and corporate culture system construction, which is of vital significance to improve the performance appraisal level of CX Real Estate Development Company. The shortcomings and defects of CX Real Estate Development Company also generally exist in other real estate companies. The performance appraisal optimization scheme designed in this paper is also suitable for other real estate companies. Therefore, the research of this paper has certain reference significance for other real estate development companies to optimize the performance appraisal system.
【学位授予单位】：西北大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F272.92;F299.233.4
[Abstract]:In recent years, China's rapid economic development, domestic land prices and real estate prices both continue to rise, the real estate industry is full of bubbles. In this context, the rapid promotion of price speculation, investors and managers can achieve win-win, thus becoming the real estate industry "the best choice." However, this kind of behavior is rugged, and its ability to resist risks is poor. Once it encounters a structural adjustment in the industry or a fundamental change in the market environment, the original profit model may mutate. Since 2014, China's economy has entered a "new normal", with sales and profits of real estate companies falling sharply. As a result, many private real estate employees in the original performance appraisal mechanism, can not get due performance appraisal reward. Therefore, we urgently need to change the direction of value guidance in the original appraisal scheme, strengthen the internal management of real estate companies through the new performance appraisal mechanism, and improve the adaptability and core competitiveness of the enterprises themselves. This article selects CX Real Estate Development Company as the research object, through combing the related theory of the performance appraisal in the human resources management, and collates the domestic and foreign research literature about the performance appraisal. This paper expounds the present situation of the performance appraisal system of CX real estate development company, and analyzes the existing problems and causes of the performance appraisal system of CX real estate company by combining theoretical research with empirical research. The study found that the existing performance appraisal system of CX Real Estate Development Company has the following problems: the understanding of the assessment is not in place, the evaluation system is not reasonable, the assessment index is not scientific enough, and the real-time assessment results are not strong. The reasons for these problems lie in the lack of experience of performance managers, the lack of correct understanding of performance appraisal, and the lack of perfect performance appraisal system. Feedback mechanism is unclear and so on. On the basis of analyzing the problems existing in the performance appraisal system of CX Real Estate Development Company and its causes, this paper designs the optimization scheme of the performance appraisal system for CX Real Estate Development Company, and puts forward the corresponding supporting system guarantee, including the construction of salary management system. Training system construction and corporate culture system construction, which is of vital significance to improve the performance appraisal level of CX Real Estate Development Company. The shortcomings and defects of CX Real Estate Development Company also generally exist in other real estate companies. The performance appraisal optimization scheme designed in this paper is also suitable for other real estate companies. Therefore, the research of this paper has certain reference significance for other real estate development companies to optimize the performance appraisal system.
【学位授予单位】：西北大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F272.92;F299.233.4
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