论A房地产项目成本管理与控制

发布时间：2018-07-25 15:37

【摘要】：随着国家政策对房地产行业调控日益白热化,并且房地产企业市场竞争加剧,因此,对房地产项目开发过程中进行成本控制和管理就显得非常重要。只有有效的控制好房地产开发项目成本,才能使得房地产企业获得高额的利润,从而给房地产企业带来行业竞争优势,最终使得房地产企业在市场竞争过程中利于不败之地。目前很多房地产企业已经意识到内部成本控制的重要性,但是由于我国在这方面的研究起步较晚,因而还需要进行不断深入的研究和分析,在这样的背景下,本文以A房地产项目为案例,通过对其内部成本管理的分析研究,剖析A房地产项目成本管理存在的问题以及提出优化方案。本文将通过对A房地产项目全过程动态成本的控制管理,搭建针对A房地产项目全生命周期项目管理和项目成本管理控制,在保证房地产项目质量和安全生产的前提下进行全方位项目成本控制,这主要包括从项目的前期策划阶段、项目调研阶段、项目生产建设阶段、项目后期营销策划阶段以及项目售后维修阶段等全周期的项目成本核算与控制。本文通过运用戴明循环的思路和方法,以合同项目管理作为出发点,运用挣值法、成本对比法等在项目的计划、控制、管理和考核的各个阶段进行事前、事中、事后的项目成本控制管理,充分提升项目成本管理的重要性,于此同时,还将建立项目成本管理和项目责权结合的体系和制度,将项目成本管理控制作为重要的管理工作之一,从而有效的控制项目的成本管理。通过本文对A房地产项目全过程成本控制的研究与探讨,希望通过对A房地产项目开发建设过程中的主要影响因素进行识别和判断,能够有助于房地产企业项目成本管理模型的建立,为房地产企业成本管理提供帮助。
[Abstract]:With the national policies regulating and controlling the real estate industry becoming more and more intense, and the market competition of the real estate enterprises becoming more and more serious, it is very important to control and manage the cost in the process of the development of the real estate projects. Only by controlling the cost of the real estate development project effectively can the real estate enterprise obtain the high profit, thus bring the industry competitive advantage to the real estate enterprise, and finally make the real estate enterprise benefit the invincible position in the process of the market competition. At present, many real estate enterprises have realized the importance of internal cost control, but due to the late start of the research in this area in our country, we still need to carry out in-depth research and analysis, under such a background, This paper takes A real estate project as an example, through the analysis and research of its internal cost management, analyzes the problems existing in the cost management of A real estate project and puts forward the optimization scheme. In this paper, through the dynamic cost control management of A real estate project, the whole life cycle project management and project cost management control of A real estate project will be built. Under the premise of ensuring the quality and safe production of real estate projects, the overall project cost control is carried out, which mainly includes the early planning stage of the project, the research stage of the project, the stage of production and construction of the project, The whole cycle of project cost accounting and control, such as project marketing planning stage and post-sale maintenance phase. By using the idea and method of Dai Ming cycle, taking the contract project management as the starting point, using earned value method, cost contrast method and so on, this paper carries on the advance, the matter in the project plan, the control, the management and the appraisal each stage, After the project cost control management, fully enhance the importance of project cost management, at the same time, will also establish a project cost management and project responsibility of the combination of the system and system, project cost management control as one of the important management work, In order to effectively control the project cost management. Through the research and discussion of the whole process cost control of A real estate project, I hope to identify and judge the main influencing factors in the process of development and construction of A real estate project. It can help to set up the project cost management model of real estate enterprise and provide help to the cost management of real estate enterprise.
【学位授予单位】：大连海事大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F299.233.42

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