一体化运作的房地产开发项目人力资源管理模式研究

发布时间：2018-07-28 08:25

【摘要】：住房作为国计民生中“衣食住行”的重要一部分,历来是百姓关注的热点。不可忽视的是,受近年来宏观调控政策的影响,房地产企业面临着较大不确定性。所以,部分房地产开发企业开始调整发展战略,通过整合产业链的上下游资源,即联合设计、施工等作为一个整体来实行一体化协调运作。作为劳动密集型行业,房地产企业最终竞争的是人力资源,因为附加在房产上、被市场认可的品质和服务是由人来决定的,谁拥有人才,谁就是最大的赢家。企业战略的调整要有与其相适应的人力资源管理战略,在挑战与机遇并存的情况下,只有通过不断整合优化人力资源来构筑企业核心竞争力,才能在行业洗牌之中赢得先机。房地产行业的利润源泉来自于项目,在一体化新的运营模式下,随着人员规模的扩大,总部如何协同整合各个项目的人力资源,各项目间的人员如何协同运作是值得我们研究的重点问题。本论文以项目人力资源管理、协同理论、一体化等为理论基础。在参考国内外研究成果的基础上首先提出了一体化运作的房地产开发项目人力资源管理模式的内涵,并分析了协同理论运用到一体化项目人力资源管理的必要性和可行性。进而构建了一体化房地产开发单项目人力资源管理模式,提出总部如何选择对各个项目的人力资源管控模式,并构建了项目的组织架构,对项目各个职能部门的职责进行重新定义；同时结合一体化项目人力资源管理的特点构建了项目人员招聘、规划配置、团队绩效评价以及薪酬体系等管理模式,并对各个人力资源管理模块进行一体化协同性分析。同时考虑到一体化房地产开发企业实施跨区域横向扩张后多项目人力资源的共享及调配,构建了组合赋权和灰色关联分析相结合的多项目优先级评价模型。最后,通过实证分析为实行一体化运作的ZY建研置业房地产开发项目的人力资源管理提供借鉴和参考依据。
[Abstract]:Housing, as an important part of people's livelihood, has always been the focus of attention. It can not be ignored that real estate enterprises are faced with greater uncertainty due to the influence of macro-control policies in recent years. Therefore, some real estate development enterprises began to adjust the development strategy, through the integration of upstream and downstream resources of the industrial chain, that is, joint design, construction and so on as a whole to implement the integrated and coordinated operation. As a labor-intensive industry, real estate enterprises ultimately compete for human resources, because attached to the real estate, the quality and service recognized by the market is determined by people, who has talent, who is the biggest winner. The adjustment of enterprise strategy should have the human resource management strategy suitable for it. Under the circumstances of the coexistence of challenge and opportunity, only by continuously integrating and optimizing human resources to build the core competence of enterprise, can we win the first chance in the trade shuffle. The profit source of the real estate industry comes from the project. Under the new operation mode of integration, with the expansion of the personnel scale, how can the headquarters coordinate and integrate the human resources of each project? How to work collaboratively among the personnel of various projects is a key issue worthy of our study. This paper is based on project human resource management, collaboration theory, integration and so on. Based on the research results at home and abroad, this paper first puts forward the connotation of the human resource management mode of the integrated real estate development project, and analyzes the necessity and feasibility of applying the synergy theory to the human resource management of the integrated project. Then it constructs the integrated real estate development single project human resource management mode, proposes how the headquarters choose the human resources control mode of each project, and constructs the project organization structure. Redefining the responsibilities of each functional department of the project, combining with the characteristics of integrated project human resources management, constructing the management model of project personnel recruitment, planning and allocation, team performance evaluation and compensation system, etc. And the human resources management module for the integration of synergy analysis. At the same time, considering the sharing and allocation of multi-project human resources after cross-regional horizontal expansion of integrated real estate development enterprises, a multi-project priority evaluation model combining combination weighting and grey relational analysis is constructed. Finally, through the empirical analysis for the implementation of the integrated operation of ZY real estate development project human resource management to provide reference and reference basis.
【学位授予单位】：西安建筑科技大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272.92;F299.23

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