徐辉建筑企业文化研究
发布时间：2018-09-06 12:17
【摘要】：近十年来,在城市化进程的带动下,中国的房地产行业进入了高速发展的阶段。对房地产开发过程中兼具多重身份的设计企业而言,高速发展的行业周期使得多数企业获得了良好的经营回报,企业的发展速度与影响力不断提高。然而自2013年以来,随着中国城市化进程的逐渐成熟,房地产发展战略的逐步调整,整个行业开始进入调整期,未来的地产行业和与之密切关联的设计行业将面临更加剧烈的竞争环境。河南徐辉建筑工程设计有限公司(以下简称徐辉建筑)作为本土成长起来的建筑设计企业,能够在二十年的时间内走过行业的低潮期和高潮期,超越同时期创立的其他建筑设计机构,保持持续发展的势头并成为国内规模最大的个人命名的事务所类型设计机构,其健康高速发展的根基来源于优秀的企业文化设计。本文通过对企业文化理论的梳理以及徐辉建筑企业文化发展的回顾,将徐辉建筑企业文化建设分为五个阶段并对各阶段的背景、文化特性进行了分析。从中可以发现,徐辉建筑较早形成的现代企业文化体系是其快速发展的根本动力,企业家的个人性格和精神追求成就了企业文化的核心诉求,企业团队的融入带来了企业文化的丰富与发展。其最终形成的以“创新、负责、服务”为核心的企业文化使其超越了区域内的建筑设计机构,在产品创新、服务升级、人力资源、市场营销等方面积累优势,在文化的推动下形成了竞争力的提升,并成长为中部地区最具影响力的设计机构之一。徐辉建筑的企业文化发展过程对其他设计机构尤其是处于发展期的中小设计机构具有典型的借鉴意义。设计机构技术密集、人才密集的行业特点决定了设计企业应更加重视企业文化建设,避免单纯考量产值和利润的短期思维模式,尽快建立符合企业特点,具有行业特色,融入人文关怀的企业文化体系,才能从容面对产业结构调整和产业升级对全体设计单位的生存考验。
[Abstract]:In the past ten years, the real estate industry in China has entered a stage of rapid development driven by the urbanization process. For the design enterprises with multiple identities in the process of real estate development, the rapid development of the industry cycle makes most enterprises get good business returns, and the development speed and influence of enterprises are constantly improved. However, since 2013, with the gradual maturity of China's urbanization process and the gradual adjustment of the real estate development strategy, the whole industry has entered a period of adjustment. The future real estate industry and closely related design industry will face a more competitive environment. Henan Xu Hui Architectural Engineering Design Co., Ltd. (hereinafter referred to as Xu Hui Architecture), as a native architectural design enterprise, has been able to go through the low and high periods of the industry in 20 years. Surpassing other architectural design institutions established in the same period, maintaining the momentum of sustained development and becoming the largest individual naming firm type design organization in China, its healthy and rapid development is based on excellent corporate culture design. By combing the theory of corporate culture and reviewing the development of Xu Hui's architectural corporate culture, this paper divides the architectural enterprise culture construction into five stages and analyzes the background and cultural characteristics of each stage. It can be found that the modern corporate culture system, which was formed earlier in Xu Hui's architecture, is the fundamental driving force for its rapid development. The individual character and spiritual pursuit of entrepreneurs have achieved the core demands of corporate culture. The integration of enterprise team brings the enrichment and development of enterprise culture. The corporate culture with "innovation, responsibility and service" as its core makes it surpass the architectural design institutions in the region and accumulate advantages in product innovation, service upgrading, human resources, marketing, and so on. Driven by culture, it has become one of the most influential design institutions in the central region. The development process of Xu Hui architecture's enterprise culture has typical reference significance for other design organizations, especially the small and medium-sized design organizations in the developing period. The characteristics of the design organization are technology-intensive and talent intensive, which determines that the design enterprise should pay more attention to the construction of the enterprise culture, avoid the short-term thinking mode that only considers the output value and profit, and establish as soon as possible the characteristics of the enterprise and have the characteristics of the industry. Only when the enterprise culture system is integrated into humanistic care can the adjustment of industrial structure and industrial upgrading test the survival of all design units.
【学位授予单位】：郑州大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.92;F270
本文编号：2226325
[Abstract]:In the past ten years, the real estate industry in China has entered a stage of rapid development driven by the urbanization process. For the design enterprises with multiple identities in the process of real estate development, the rapid development of the industry cycle makes most enterprises get good business returns, and the development speed and influence of enterprises are constantly improved. However, since 2013, with the gradual maturity of China's urbanization process and the gradual adjustment of the real estate development strategy, the whole industry has entered a period of adjustment. The future real estate industry and closely related design industry will face a more competitive environment. Henan Xu Hui Architectural Engineering Design Co., Ltd. (hereinafter referred to as Xu Hui Architecture), as a native architectural design enterprise, has been able to go through the low and high periods of the industry in 20 years. Surpassing other architectural design institutions established in the same period, maintaining the momentum of sustained development and becoming the largest individual naming firm type design organization in China, its healthy and rapid development is based on excellent corporate culture design. By combing the theory of corporate culture and reviewing the development of Xu Hui's architectural corporate culture, this paper divides the architectural enterprise culture construction into five stages and analyzes the background and cultural characteristics of each stage. It can be found that the modern corporate culture system, which was formed earlier in Xu Hui's architecture, is the fundamental driving force for its rapid development. The individual character and spiritual pursuit of entrepreneurs have achieved the core demands of corporate culture. The integration of enterprise team brings the enrichment and development of enterprise culture. The corporate culture with "innovation, responsibility and service" as its core makes it surpass the architectural design institutions in the region and accumulate advantages in product innovation, service upgrading, human resources, marketing, and so on. Driven by culture, it has become one of the most influential design institutions in the central region. The development process of Xu Hui architecture's enterprise culture has typical reference significance for other design organizations, especially the small and medium-sized design organizations in the developing period. The characteristics of the design organization are technology-intensive and talent intensive, which determines that the design enterprise should pay more attention to the construction of the enterprise culture, avoid the short-term thinking mode that only considers the output value and profit, and establish as soon as possible the characteristics of the enterprise and have the characteristics of the industry. Only when the enterprise culture system is integrated into humanistic care can the adjustment of industrial structure and industrial upgrading test the survival of all design units.
【学位授予单位】：郑州大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.92;F270
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