房地产行业调控形势下中型房地产企业在三线城市的风险管理研究
发布时间：2018-09-12 13:25
【摘要】：房地产行业是一个资本和经营规模高度集中的行业,并受到国家宏观经济调控政策的重大影响。当前的房地产行业已经呈现出强者愈强,逐渐集中的格局,并逐步结束了暴利时代。各大房地产企业也纷纷进入精细化开发和精细化管理时代。中型房地产企业由于其资金实力不如知名大型地产开发商,抗风险能力相对于已完成区域布局或全国布局的大型开发商而言也较弱,更容易收到政策调控的影响。 大多数的中型房地产企业而言,缺乏整体的风险意识,也缺乏系统科学的风险管理体系和实施方法。研究宏观经济调控形势下中型房地产企业在三线城市开发过程的风险管理可以帮助中型房地产开发企业认清政策调控的背景、现状和未来趋势,全面梳理和识别开发全过程的各类主要风险。通过有针对性的采取有效合理的风险应对措施,降低风险发生影响和风险发生的可能性,规避无谓的风险,转移特定风险,减少损失,从而确保企业整体经营效益的实现。 针对上述背景,笔者对2003年-2012年进十年影响到房地产行业的经济调控政策的变化进行了研究和分析,内容包括货币政策、财政税收政策、信贷政策和行政调控手段。这些调控政策中涉及到的对三线城市房地产开发的影响进行了重点论述,并归纳了当前经济调控形势下房地产行业的发展特征。 本论文主要运用的主要理论体系和依据是“企业风险管理整合架构”。在此理论基础下,按照确定风险管理目标、风险识别、风险评估、风险应对、风险监控和风险管理后评估的步骤论述风险管理的基本流程。 本论文重点对中型房地产企业在三线城市开发过程的主要经营风险及应对措施进行分析和论述。风险类别涉及政策风险、原材料价格波动风险、土地获取决策风险、项目合作风险、项目计划与进度管理风险、成本超支风险、工程质量风险、设计风险、资金风险、产品定位风险、销售回款风险和媒体危机风险。本论文的研究过程中除了引用笔者所在的景瑞地产在三线城市进行房产开发的实务经验,也借鉴了其他中型房地产企业在类似风险领域的经验。
[Abstract]:The real estate industry is a highly concentrated capital and management industry, which is greatly influenced by the national macroeconomic regulation and control policies. The current real estate industry has shown a stronger, gradually concentrated pattern, and gradually ended the era of profiteering. Each big real estate enterprise also enters the fine development and the fine management time one after another. Because their financial strength is not as strong as the well-known large real estate developers, the medium-sized real estate enterprises are also weaker than the large developers who have completed the regional layout or the national layout, and are more susceptible to the influence of policy regulation. Most medium-sized real estate enterprises lack the whole risk consciousness and the systematic scientific risk management system and implement method. Studying the risk management of the middle sized real estate enterprises in the development process of the third tier cities under the situation of macroeconomic regulation and control can help them to recognize the background, current situation and future trend of the policy regulation and control. Sort out and identify all kinds of main risks in the whole process of development. By taking effective and reasonable measures to deal with risks, we can reduce the impact of risks and the possibility of risk occurrence, avoid unnecessary risks, transfer specific risks and reduce losses, thus ensuring the realization of the overall operating benefits of enterprises. In view of the above background, the author studies and analyzes the changes of economic regulation and control policies that affect the real estate industry in the past ten years from 2003 to 2012, including monetary policy, fiscal and tax policy, credit policy and administrative regulation and control means. The influence of these policies on the real estate development in the third tier cities is discussed in detail, and the characteristics of the real estate industry under the current economic regulation and control situation are summarized. The main theoretical system and basis of this thesis is Enterprise risk Management Integration Framework. On the basis of this theory, the basic process of risk management is discussed according to the steps of defining risk management objectives, risk identification, risk assessment, risk response, risk monitoring and post-risk management evaluation. This paper focuses on the analysis and discussion of the main management risks and countermeasures of the middle-sized real estate enterprises in the development process of the third-tier cities. Risk categories include policy risk, raw material price fluctuation risk, land acquisition decision risk, project cooperation risk, project planning and schedule management risk, cost overrun risk, engineering quality risk, design risk, capital risk, Product positioning risk, sales return risk and media crisis risk. In the research process of this paper, besides quoting the real estate development experience of Jingrui Real Estate in the third tier city, we also draw lessons from the experience of other medium-sized real estate enterprises in the similar risk field.
【学位授予单位】：复旦大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272.3;F299.233.4
本文编号：2239139
[Abstract]:The real estate industry is a highly concentrated capital and management industry, which is greatly influenced by the national macroeconomic regulation and control policies. The current real estate industry has shown a stronger, gradually concentrated pattern, and gradually ended the era of profiteering. Each big real estate enterprise also enters the fine development and the fine management time one after another. Because their financial strength is not as strong as the well-known large real estate developers, the medium-sized real estate enterprises are also weaker than the large developers who have completed the regional layout or the national layout, and are more susceptible to the influence of policy regulation. Most medium-sized real estate enterprises lack the whole risk consciousness and the systematic scientific risk management system and implement method. Studying the risk management of the middle sized real estate enterprises in the development process of the third tier cities under the situation of macroeconomic regulation and control can help them to recognize the background, current situation and future trend of the policy regulation and control. Sort out and identify all kinds of main risks in the whole process of development. By taking effective and reasonable measures to deal with risks, we can reduce the impact of risks and the possibility of risk occurrence, avoid unnecessary risks, transfer specific risks and reduce losses, thus ensuring the realization of the overall operating benefits of enterprises. In view of the above background, the author studies and analyzes the changes of economic regulation and control policies that affect the real estate industry in the past ten years from 2003 to 2012, including monetary policy, fiscal and tax policy, credit policy and administrative regulation and control means. The influence of these policies on the real estate development in the third tier cities is discussed in detail, and the characteristics of the real estate industry under the current economic regulation and control situation are summarized. The main theoretical system and basis of this thesis is Enterprise risk Management Integration Framework. On the basis of this theory, the basic process of risk management is discussed according to the steps of defining risk management objectives, risk identification, risk assessment, risk response, risk monitoring and post-risk management evaluation. This paper focuses on the analysis and discussion of the main management risks and countermeasures of the middle-sized real estate enterprises in the development process of the third-tier cities. Risk categories include policy risk, raw material price fluctuation risk, land acquisition decision risk, project cooperation risk, project planning and schedule management risk, cost overrun risk, engineering quality risk, design risk, capital risk, Product positioning risk, sales return risk and media crisis risk. In the research process of this paper, besides quoting the real estate development experience of Jingrui Real Estate in the third tier city, we also draw lessons from the experience of other medium-sized real estate enterprises in the similar risk field.
【学位授予单位】：复旦大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272.3;F299.233.4
【参考文献】
相关期刊论文 前3条
1 林志红;张琼芳;;房地产投资的影响因素及风险控制研究[J];当代经济;2012年13期
2 高军,刘先涛;企业风险管理后评价初探[J];科技与管理;2003年03期
3 邓瑜;;房地产企业风险管理研究概述[J];企业导报;2011年11期
，本文编号：2239139
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