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曹州大观园房地产项目后评价研究

发布时间:2018-10-23 14:34
【摘要】:现阶段,房地产业是我国国民经济的重要组成部分,对于工业化、城市化发展具有重要的推动作用。作为基础性、先导性产业的房地产业,对于推动国民经济发展具有重要的意义。通过对于房地产项目的后评价研究,全面分析评价结果,提出改进优化措施,对于提升房地产项目的管理水平及决策水平提供重要的支持,有利于项目管理的科学化与合理化。通过国内外对项目后评价理论及应用现状我们可以看出,随着对于项目后评价理论研究的重视,各个国家在评价制度、评价机构、评价内容与方法等方面日趋完善,项目后评价能力普遍增强,但是在具体应用过程中仍存在一定的不足,包括评价指标体系的科学性、可靠性有待提升;评价方法不能满足评价结果的需要;评价结果对于项目决策的支持度较低。本文在总结分析现有的项目后评价理论的基础之上,结合房地产市场发展特点及曹州大观园房地产项目建设特点,构建了曹州大观园房地产项目后评价指标体系,指出房地产项目后评价应该主要从经济、社会、管理、环境等四个角度来加以综合分析评价。根据灰色模糊综合评价法所得项目得分为73.333,属于中等偏上的水平。该项目基本实现了预先设计的目标,基本符合菏泽市城市发展规划及菏泽市关于提升改造青年湖的基本要求,该项目在进度控制、项目周期、资金预算等方面基本得到了很好的控制,取得了一定的经济、社会、管理与环境效益。通过上述的曹州大观园房地产项目后评价结果分析,我们可以发现在房地产项目建设、管理过程中出现的一系列问题,不仅为该项目管理水平的提升、项目决策、可持续发展等方面提供支持,同时也可以为其他项目或其他在建项目提供相应的参考借鉴。
[Abstract]:At present, the real estate industry is an important part of our national economy, which plays an important role in promoting industrialization and urbanization. As a basic and leading industry, the real estate industry is of great significance to promote the development of national economy. Through the post-evaluation research on real estate projects, the comprehensive analysis of the evaluation results and the improvement of optimization measures are put forward, which can provide important support for improving the management level and decision-making level of real estate projects, and is conducive to the scientific and rational management of real estate projects. Through the present situation of the theory and application of post-project evaluation at home and abroad, we can see that with the attention paid to the research of post-project evaluation theory, the evaluation system, evaluation organization, evaluation content and methods are becoming more and more perfect in various countries. The ability of post-project evaluation is generally enhanced, but there are still some deficiencies in the specific application process, including the scientific nature of the evaluation index system, the reliability to be improved, the evaluation method can not meet the needs of the evaluation results; The evaluation results have a low degree of support for project decision-making. On the basis of summing up and analyzing the existing post-project evaluation theory and combining the characteristics of the real estate market development and the construction of the real estate project in Caozhou Daguanyuan, this paper constructs a post-evaluation index system of the real estate project in Caozhou Daguanyuan. It is pointed out that the post-evaluation of real estate projects should be comprehensively analyzed and evaluated from the aspects of economy, society, management and environment. According to the grey fuzzy comprehensive evaluation method, the item score is 73.333, which belongs to the middle level. The project has basically achieved the goal of pre-design, and basically conforms to the basic requirements of the urban development plan of Heze and the upgrading and rebuilding of the youth lake in Heze. The project is in progress control and project cycle. Capital budget has been well controlled, and has achieved certain economic, social, management and environmental benefits. Through the above analysis of the post-evaluation results of the real estate project in Caozhou Grand View Garden, we can find a series of problems in the process of the construction and management of the real estate project, not only for the improvement of the project management level, but also for the project decision-making. Sustainable development and other aspects of support, but also for other projects or other projects under construction to provide corresponding reference.
【学位授予单位】:青岛大学
【学位级别】:硕士
【学位授予年份】:2017
【分类号】:F299.23

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