天元置业公司XR房地产开发项目可行性研究
发布时间：2018-11-07 10:18
【摘要】：项目投资是企业发展的重大决策，这种选择和决策，无论是扩大再生产还是开拓新市场，都将对企业发展起着关键性作用。房地产项目投资决策分析是房地产企业管理中最重要的决策，对企业的盈利能力、资金结构、偿债能力以及长远发展都有着直接影响。随着我国市场经济的快速发展，市场竞争越来越激烈，投资主体和投资渠道趋于多元化发展态势，如何有效利用和优化配置资源，提高投资决策水平，成为当前房地产开发企业经营发展中的突出问题。因此，能否做出正确的项目投资决策是房地产企业经营发展的关键。 房地产开发具有的投资大、周期长、地域性强、易受国家政策法规影响的特点，使得房地产投资活动充满风险和不确定性，房地产企业作出投资决策前必须对拟建项目的可行性进行系统的分析和论证，为企业决策提供科学依据。房地产开发项目可行性研究决定了一个开发项目是否应该投资，以及提供如何投资取得最佳效益的方案。一个好的可行性研究报告应该能评估开发项目的潜在风险和收益，评价经济社会效益，预测项目的成功率以及是否能给企业带来期望的收益。 本文借助可行性研究这一理论工具，选择笔者实际工作中的一个现实案例，对天元置业公司拟建设的XR房产开发项日进行可行性分析，试图将MBA所学理论知识与实际联系起来进行研究论证。本文属于应用型论文，综合运用了定性分析和定量分析相结合、宏观分析和微观分析相结合、静态分析和动态分析相结合等论证方法，重点分析了XR开发项目的市场可行性、财务可行性和不确定性。同时，侧重对项目的外部环境，项目区域市场状况，项目本身优劣势进行深入分析。并在此基础上，，预测项目经济上是否合理，财务上是否盈利，风险上是否可控，最后得出项目的可行性结论，以期能够对XR项目的可行性做出不同角度的分析，为天元置业公司的项目投资决策提供参考依据，同时也为其他房地产企业的经营管理，特别是开发类似项目的投资决策提供一种借鉴方法。
[Abstract]:Project investment is an important decision for the development of enterprises. This choice and decision, whether expanding reproduction or opening up new markets, will play a key role in the development of enterprises. Investment decision analysis of real estate projects is the most important decision in the management of real estate enterprises, which has a direct impact on the profitability, capital structure, solvency and long-term development of enterprises. With the rapid development of market economy in our country, the market competition is becoming more and more fierce, the investment main body and the investment channel tend to diversify the development situation, how to effectively utilize and optimize the allocation of resources, improve the level of investment decision-making, It has become a prominent problem in the management and development of real estate development enterprises. Therefore, whether to make the correct project investment decision is the key to the management and development of real estate enterprises. The development of real estate has the characteristics of large investment, long period, strong regional character and easy to be influenced by national policies and regulations, which makes real estate investment activities full of risks and uncertainties. The feasibility of the proposed project must be systematically analyzed and demonstrated before the investment decision is made by the real estate enterprise, which provides a scientific basis for the enterprise to make the decision. The feasibility study of a real estate development project determines whether or not a development project should be invested and how to invest to obtain the best benefit. A good feasibility study report should be able to evaluate the potential risks and benefits of the development project, evaluate the economic and social benefits, predict the success rate of the project and whether it can bring the expected income to the enterprise. With the help of the theory tool of feasibility study, this paper selects a practical case of the author's practical work, and analyzes the feasibility of the XR real estate development project to be built by Tianyuan Real Estate Company. This paper attempts to combine the theoretical knowledge of MBA with the practice for research and demonstration. This paper is an applied paper, which combines qualitative analysis with quantitative analysis, macro analysis with micro analysis, static analysis with dynamic analysis and so on, and analyzes the market feasibility of XR development project. Financial viability and uncertainty. At the same time, the external environment of the project, the regional market situation of the project and the advantages and disadvantages of the project itself are analyzed in depth. On the basis of this, we predict whether the project is economically reasonable, whether the project is profitable, and whether the risk is controllable. Finally, we draw the conclusion of the feasibility of the project, in order to analyze the feasibility of the XR project from different angles. It provides a reference for the project investment decision of Tianyuan Real Estate Company, and also provides a reference method for the management of other real estate enterprises, especially for the investment decision of developing similar projects.
【学位授予单位】：湘潭大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F299.233.4
本文编号：2316047
[Abstract]:Project investment is an important decision for the development of enterprises. This choice and decision, whether expanding reproduction or opening up new markets, will play a key role in the development of enterprises. Investment decision analysis of real estate projects is the most important decision in the management of real estate enterprises, which has a direct impact on the profitability, capital structure, solvency and long-term development of enterprises. With the rapid development of market economy in our country, the market competition is becoming more and more fierce, the investment main body and the investment channel tend to diversify the development situation, how to effectively utilize and optimize the allocation of resources, improve the level of investment decision-making, It has become a prominent problem in the management and development of real estate development enterprises. Therefore, whether to make the correct project investment decision is the key to the management and development of real estate enterprises. The development of real estate has the characteristics of large investment, long period, strong regional character and easy to be influenced by national policies and regulations, which makes real estate investment activities full of risks and uncertainties. The feasibility of the proposed project must be systematically analyzed and demonstrated before the investment decision is made by the real estate enterprise, which provides a scientific basis for the enterprise to make the decision. The feasibility study of a real estate development project determines whether or not a development project should be invested and how to invest to obtain the best benefit. A good feasibility study report should be able to evaluate the potential risks and benefits of the development project, evaluate the economic and social benefits, predict the success rate of the project and whether it can bring the expected income to the enterprise. With the help of the theory tool of feasibility study, this paper selects a practical case of the author's practical work, and analyzes the feasibility of the XR real estate development project to be built by Tianyuan Real Estate Company. This paper attempts to combine the theoretical knowledge of MBA with the practice for research and demonstration. This paper is an applied paper, which combines qualitative analysis with quantitative analysis, macro analysis with micro analysis, static analysis with dynamic analysis and so on, and analyzes the market feasibility of XR development project. Financial viability and uncertainty. At the same time, the external environment of the project, the regional market situation of the project and the advantages and disadvantages of the project itself are analyzed in depth. On the basis of this, we predict whether the project is economically reasonable, whether the project is profitable, and whether the risk is controllable. Finally, we draw the conclusion of the feasibility of the project, in order to analyze the feasibility of the XR project from different angles. It provides a reference for the project investment decision of Tianyuan Real Estate Company, and also provides a reference method for the management of other real estate enterprises, especially for the investment decision of developing similar projects.
【学位授予单位】：湘潭大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F299.233.4
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