江西省房地产媒体发展现状研究
发布时间：2018-11-10 08:01
【摘要】：自1998年房改以来,我国房地产行业获得了迅猛发展。与此同时,我国各类房地产媒体应运而生,房地产报刊杂志、房地产信息网站、房地产广播电视栏目层出不穷,成为沟通房地产行业与受众之间的重要信息桥梁,发挥着不可替代的作用。 江西省房地产行业多年来发展迅速,但总体发展水平仍然相对落后。在此期间,江西省房地产媒体获得了蓬勃发展,却仍面临着多种问题。这既不利于媒体自身的发展壮大,也不利于江西省房地产行业的健康发展。 本文首先采用文献分析法梳理了我国房地产媒体的兴起与发展过程,为研究江西省房地产媒体发展提供外部背景介绍；其次详细梳理了江西省房地产媒体的发展历程及其现状；接着以《江南都市报》房产专刊作为个案研究加以论证；最后主要概括了江西省房地产媒体在发展运营、人才资源、采编业务、房地产报道等方面存在的问题,并针对性地提出了多项发展建议,即要在差异化定位、培养与引进人才、重视采编业务、确保报道质量等方面做出努力,以此推动江西房地产媒体的健康发展。
[Abstract]:Since the housing reform in 1998, China's real estate industry has gained rapid development. At the same time, all kinds of real estate media emerge as the times require, real estate newspapers and magazines, real estate information websites, real estate radio and television columns emerge one after another, becoming an important information bridge between the real estate industry and the audience. Play an irreplaceable role. Jiangxi real estate industry has developed rapidly for many years, but the overall level of development is still relatively backward. During this period, the real estate media in Jiangxi Province has gained vigorous development, but still face a variety of problems. This is not conducive to the development of the media itself, but also conducive to the healthy development of the real estate industry in Jiangxi Province. This paper firstly combs the rise and development process of real estate media in our country by literature analysis to provide external background for studying the development of real estate media in Jiangxi Province. Secondly, it combs the development course and current situation of real estate media in Jiangxi Province in detail. Then the real estate special issue of Jiangnan Metropolitan Daily is taken as a case study to prove it. Finally, it summarizes the problems existing in the development and operation of real estate media in Jiangxi Province, such as development and operation, human resources, collecting and editing business, real estate reporting and so on, and puts forward a number of development suggestions, that is, to train and introduce talents in the differentiation orientation. Pay attention to the business of collecting and editing, ensure the quality of the report and make efforts to promote the healthy development of Jiangxi real estate media.
【学位授予单位】：南昌大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G206
[Abstract]:Since the housing reform in 1998, China's real estate industry has gained rapid development. At the same time, all kinds of real estate media emerge as the times require, real estate newspapers and magazines, real estate information websites, real estate radio and television columns emerge one after another, becoming an important information bridge between the real estate industry and the audience. Play an irreplaceable role. Jiangxi real estate industry has developed rapidly for many years, but the overall level of development is still relatively backward. During this period, the real estate media in Jiangxi Province has gained vigorous development, but still face a variety of problems. This is not conducive to the development of the media itself, but also conducive to the healthy development of the real estate industry in Jiangxi Province. This paper firstly combs the rise and development process of real estate media in our country by literature analysis to provide external background for studying the development of real estate media in Jiangxi Province. Secondly, it combs the development course and current situation of real estate media in Jiangxi Province in detail. Then the real estate special issue of Jiangnan Metropolitan Daily is taken as a case study to prove it. Finally, it summarizes the problems existing in the development and operation of real estate media in Jiangxi Province, such as development and operation, human resources, collecting and editing business, real estate reporting and so on, and puts forward a number of development suggestions, that is, to train and introduce talents in the differentiation orientation. Pay attention to the business of collecting and editing, ensure the quality of the report and make efforts to promote the healthy development of Jiangxi real estate media.
【学位授予单位】：南昌大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G206
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