房地产开发项目质量管理方法的研究

发布时间：2018-11-20 14:10

【摘要】：房地产项目质量管理已成为房地产项目管理的主要内容。了解企业当前项目质量管理存在的缺点与不足,制定改进计划,提高企业项目质量管理水平,增强企业的竞争力,已成为我国房地产企业亟待解决的现实问题。结合冠信投资有限公司项目质量管理现状。通过以冠信投资有限公司项目质量管理为例,对冠信投资有限公司现有房地产项目的质量管理现状进行分析。通过介绍先进地产商的质量管理措施,来分析冠信质量管理不足的原因。介绍了亿达集团专注于品质,坚持房地产精品开发战略。万达以其首创的“订单商业地产模式”形成商业地产的完整产业链和企业的核心竞争优势。万科集团推行精益改进质量制度,实施客户满意服务体系。主要分析了冠信投资有限公司的规划设计、招标、施工过程、收尾四个阶段的全过程项目质量管理,建立了冠信房地产项目质量管理的方法。在项目招标阶段,开发商要以“质量优先,价格为次”的理念选择施工及材料供应商。在过程施工阶段要以事先控制为主,事中控制和事后控制为辅的理念进行质量控制。在项目后期质量控制阶段要进行项目质量的经验总结和分析,建立以顾客为导向的专业化客户服务制度,并建立了质量保障体系。
[Abstract]:Real estate project quality management has become the main content of real estate project management. To understand the shortcomings and shortcomings of current project quality management in enterprises, to formulate improvement plans, to improve the level of project quality management and to enhance the competitiveness of enterprises have become the practical problems to be solved urgently in real estate enterprises of our country. Combined with Guanxin Investment Co., Ltd. Project quality management status. By taking the project quality management of Guanxin Investment Co., Ltd. As an example, this paper analyzes the present situation of the real estate project quality management in Guanxin Investment Co., Ltd. Through introducing the quality management measures of the advanced real estate companies, this paper analyzes the reasons for the insufficient quality management of Guanxin. Introduced Yida Group focus on quality, adhere to the development strategy of real estate boutique. Wanda forms the complete industrial chain of commercial real estate and the core competitive advantage of enterprises with its first "order commercial real estate model". Vanke Group implements Lean improvement quality system and customer satisfaction service system. This paper mainly analyzes the whole project quality management of Guanxin Investment Co., Ltd., including the planning and design, bidding, construction process and closing, and establishes the quality management method of Guanxin real estate project. In the bidding stage, developers should choose suppliers of construction and materials with the idea of "quality first, price second". In the process of construction, the concept of prior control should be the main, and the control after the event should be supplemented by the idea of quality control. In the later stage of project quality control, we should sum up and analyze the experience of project quality, establish a customer-oriented professional customer service system, and establish a quality assurance system.
【学位授予单位】：沈阳建筑大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F299.233.4

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