静安寺交通枢纽及商业开发工程项目管理研究
发布时间：2019-02-19 19:37
【摘要】：商业地产是将地产行业与商业全面融合的地产形式,其能否成功开发建设及营运运行需要广泛的资源整合能力和商业运营能力。商业地产在规划管理过程中应该充分考虑到项目的位置、项目合理定位、项目质量、环境的配套以及项目管理模式等因素。商业地产要改变传统以成本控制为单一的项目管理模式,构建一个综合、系统的进度、成本与质量管理系统非常重要。工程项目管理(全过程的进度、成本与质量控制)是从根本上保证商业地产项目顺利开发的前提条件。 本文研究思路主要是从商业地产的特点及其运营规律入手,结合我国国情因地制宜,对一些商业地产的项目管理进行了分析与总结,在研究之前成功案例的基础上,结合“静安寺交通枢纽及商业开发工程项目”实际案例分析出具有参考价值的建议和结论。最后利用定量与定性方法进行归纳总结分析,为将来同类的商业地产项目开发提供参考依据。 本文先是介绍了商业房地产行业的发展概况,选题原因以及商业地产项目管理的实际应用现状,结合“静安寺交通枢纽及商业开发工程项目”实际案例,介绍本案例项目管理范围及管理模式,首先明确项目管理的目标体系。在项目实施过程中分别着重下列目标的实现：一是着重控制本案例商业地产项目管理的质量目标,根据项目利益相关方的需求,合理利用各种有效资源,保证项目质量及功能的完善。商业项目竣工完成,首先应满足有关的验收规范,在此基础上应具备对商业市场灵活性,能使招商工作顺利进行；二是着重控制商业地产项目管理的工期目标,在预定的时间内完成商业地产项目的建设、不拖延项目的进度；三是着重控制商业地产项目管理的成本目标。在质量不降低,进度不拖延的前提下尽可能降低成本,使项目在建设、使用过程中能够经济、安全、高效地运行。 本案例从本人实际工作中取得,结合项目管理理论知识,着重从项目管理总目标控制、进度控制、质量控制、成本控制等多方面阐述了实际工作中遇到的问题及应对策略,并从中总结经验教训,希望该研究能对国内商业地产工程项目的项目管理有一定的借鉴意义。
[Abstract]:Commercial real estate is a kind of real estate which integrates the real estate industry and the commerce completely. Whether it can successfully develop, build and operate requires extensive resource integration and commercial operation ability. In the process of planning and management of commercial real estate, the location of the project, the reasonable location of the project, the quality of the project, the matching of the environment and the mode of project management should be fully considered. It is very important for commercial real estate to change the traditional project management mode which takes cost control as a single model and to build a comprehensive, systematic progress, cost and quality management system. Project management (the progress of the whole process, cost and quality control) is the prerequisite to ensure the smooth development of commercial real estate projects. Based on the characteristics of commercial real estate and its operation law, this paper analyzes and summarizes the project management of some commercial real estate according to the local conditions of our country, and based on the successful cases before the study, the paper analyzes and summarizes the project management of some commercial real estate. Combined with the practical case of Jing'an Temple Transportation Hub and Commercial Development Project, some valuable suggestions and conclusions are put forward. Finally, the quantitative and qualitative methods are used to summarize and analyze, which can provide reference for the development of similar commercial real estate projects in the future. This paper first introduces the development of commercial real estate industry, the reasons for selecting the topic and the actual application of commercial real estate project management, combined with the actual case of "Jing'an Temple Transportation Hub and Commercial Development Project". This paper introduces the scope and mode of project management in this case, and defines the target system of project management. In the process of project implementation, the following objectives are emphasized: first, to control the quality objectives of commercial real estate project management in this case, and to make rational use of all kinds of effective resources according to the needs of the stakeholders of the project, Ensure the quality and function of the project. The completion of commercial projects should first meet the relevant acceptance criteria, on the basis of which there should be flexibility to the commercial market, so that the work of attracting investment can proceed smoothly. The second is to control the construction target of the commercial real estate project management, to complete the construction of the commercial real estate project within the scheduled time without delaying the progress of the project, and the third is to control the cost target of the commercial real estate project management. On the premise that quality is not reduced and progress is not delayed, the cost can be reduced as much as possible, so that the project can run economically, safely and efficiently in the process of construction and use. This case is obtained from my actual work, combined with the theory of project management, focusing on the overall goal control of project management, progress control, quality control, cost control and other aspects of the actual work encountered problems and countermeasures. It is hoped that this study can be used for reference in the project management of domestic commercial real estate projects.
【学位授予单位】：东华大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F721;F299.23
[Abstract]:Commercial real estate is a kind of real estate which integrates the real estate industry and the commerce completely. Whether it can successfully develop, build and operate requires extensive resource integration and commercial operation ability. In the process of planning and management of commercial real estate, the location of the project, the reasonable location of the project, the quality of the project, the matching of the environment and the mode of project management should be fully considered. It is very important for commercial real estate to change the traditional project management mode which takes cost control as a single model and to build a comprehensive, systematic progress, cost and quality management system. Project management (the progress of the whole process, cost and quality control) is the prerequisite to ensure the smooth development of commercial real estate projects. Based on the characteristics of commercial real estate and its operation law, this paper analyzes and summarizes the project management of some commercial real estate according to the local conditions of our country, and based on the successful cases before the study, the paper analyzes and summarizes the project management of some commercial real estate. Combined with the practical case of Jing'an Temple Transportation Hub and Commercial Development Project, some valuable suggestions and conclusions are put forward. Finally, the quantitative and qualitative methods are used to summarize and analyze, which can provide reference for the development of similar commercial real estate projects in the future. This paper first introduces the development of commercial real estate industry, the reasons for selecting the topic and the actual application of commercial real estate project management, combined with the actual case of "Jing'an Temple Transportation Hub and Commercial Development Project". This paper introduces the scope and mode of project management in this case, and defines the target system of project management. In the process of project implementation, the following objectives are emphasized: first, to control the quality objectives of commercial real estate project management in this case, and to make rational use of all kinds of effective resources according to the needs of the stakeholders of the project, Ensure the quality and function of the project. The completion of commercial projects should first meet the relevant acceptance criteria, on the basis of which there should be flexibility to the commercial market, so that the work of attracting investment can proceed smoothly. The second is to control the construction target of the commercial real estate project management, to complete the construction of the commercial real estate project within the scheduled time without delaying the progress of the project, and the third is to control the cost target of the commercial real estate project management. On the premise that quality is not reduced and progress is not delayed, the cost can be reduced as much as possible, so that the project can run economically, safely and efficiently in the process of construction and use. This case is obtained from my actual work, combined with the theory of project management, focusing on the overall goal control of project management, progress control, quality control, cost control and other aspects of the actual work encountered problems and countermeasures. It is hoped that this study can be used for reference in the project management of domestic commercial real estate projects.
【学位授予单位】：东华大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F721;F299.23
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