房地产企业公民行为与经营绩效的关系研究
发布时间：2019-06-08 15:41
【摘要】：我国的地产行业经过几十年的发展,已经从一般性行业发展成为国民经济的支柱产业之一,同时地产行业还是关系民生的基础性行业。因此,房地产行业的发展对我国具有举足轻重的意义。但是随着房地产行业的高速发展,暴露了越来越的问题,如哄抬房价、偷税漏税、房屋质量问题等层出不断。而随着企业公民理念引入我国,越来越多的学者和企业家们开始思考房地产企业是否该建设房地产企业公民行为,是否该将企业公民理念贯穿进房地产企业。而这一切问题的矛头在于大部分的房地产企业认为实践企业公民行为或履行社会责任的行为会降低企业的经营绩效。本文正是研究这两者之间的关系,给企业家一个合理的答案。因此,研究房地产企业公民行为与经营绩效的关系,不但能够为房地产企业实践企业公民行为提供理论依据,而且研究得出的结论对于房地产企业的整体发展以及其经营绩效的提高有着现实意义。 本文首先介绍了研究的目的和意义、国内外的研究现状、研究的内容和方法,这些为后文的实证研究奠定理论基础,其次本文依次研究了企业公民的定义、特征以及企业公民与企业社会责任的区别,并在此基础上深入分析了企业公民行为的定义、维度,然后结合我国房地产企业的特点,指明我国房地产企业公民行为的内容,特征以及发展过程中所取得的成就和所存在的问题,接着阐述了房地产企业公民行为对经营绩效的影响,最后结合实际数据,衡量了房地产企业公民行为和经营绩效,并构建了两者之间的回归方程模型,并利用SPSS19.0对数据进行描述性统计分析、相关性分析、回归性分析,最终对模型进行验证。 通过多元回归分析得出房地产企业公民行为在一定期间内能够对经营绩效产生促进的作用即两者之间存在正相关的关系,说明了房地产企业实践企业公民行为或者履行社会责任的行为能够提升经营绩效。同时也说明对于正处于发展困境的房地产企业而言,只有成为房地产企业公民,认真落实房地产企业公民行为才能够有效地克服当前所存在的一些问题,才能够实现企业与社会、环境的和谐发展。
[Abstract]:After decades of development, the real estate industry in China has developed from a general industry to one of the pillar industries of the national economy. At the same time, the real estate industry is also a basic industry related to the people's livelihood. Therefore, the development of real estate industry is of great significance to our country. However, with the rapid development of the real estate industry, more and more problems have been exposed, such as driving up house prices, tax evasion, housing quality problems and so on. With the introduction of corporate citizenship concept into our country, more and more scholars and entrepreneurs begin to think about whether real estate enterprises should build real estate enterprise citizenship behavior, whether corporate citizenship concept should run through real estate enterprises. The crux of all these problems lies in the fact that most real estate enterprises think that the practice of corporate citizenship or the performance of social responsibility will reduce the business performance of enterprises. This paper is to study the relationship between the two, to give entrepreneurs a reasonable answer. Therefore, the study of the relationship between citizenship behavior and business performance of real estate enterprises can not only provide theoretical basis for real estate enterprises to practice corporate citizenship behavior. And the conclusions of the study are of practical significance for the overall development of real estate enterprises and the improvement of their operating performance. This paper first introduces the purpose and significance of the study, the research status at home and abroad, the contents and methods of the study, which lay the theoretical foundation for the following empirical research. Secondly, this paper studies the definition of corporate citizens in turn. Characteristics and the difference between corporate citizen and corporate social responsibility, and on this basis, this paper deeply analyzes the definition and dimension of corporate citizenship behavior, and then points out the content of corporate citizenship behavior in combination with the characteristics of real estate enterprises in our country. The characteristics, the achievements and the existing problems in the process of development are described, and then the influence of the citizenship behavior of the real estate enterprises on the operating performance is expounded. finally, combined with the actual data, the citizenship behavior and the operating performance of the real estate enterprises are measured. The regression equation model between the two is constructed, and the descriptive statistical analysis, correlation analysis, regression analysis of the data are carried out by using SPSS19.0, and finally the model is verified. Through multivariate regression analysis, it is concluded that the citizen behavior of real estate enterprises can promote business performance in a certain period of time, that is, there is a positive correlation between the two. It shows that real estate enterprises can improve business performance by practicing corporate citizenship or fulfilling social responsibility. At the same time, it also shows that for real estate enterprises in the predicament of development, only by becoming citizens of real estate enterprises and conscientiously implementing the behavior of citizens of real estate enterprises can we effectively overcome some of the existing problems. In order to achieve the harmonious development of enterprises, society and environment.
【学位授予单位】：武汉理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272.3;F299.233.4
本文编号：2495402
[Abstract]:After decades of development, the real estate industry in China has developed from a general industry to one of the pillar industries of the national economy. At the same time, the real estate industry is also a basic industry related to the people's livelihood. Therefore, the development of real estate industry is of great significance to our country. However, with the rapid development of the real estate industry, more and more problems have been exposed, such as driving up house prices, tax evasion, housing quality problems and so on. With the introduction of corporate citizenship concept into our country, more and more scholars and entrepreneurs begin to think about whether real estate enterprises should build real estate enterprise citizenship behavior, whether corporate citizenship concept should run through real estate enterprises. The crux of all these problems lies in the fact that most real estate enterprises think that the practice of corporate citizenship or the performance of social responsibility will reduce the business performance of enterprises. This paper is to study the relationship between the two, to give entrepreneurs a reasonable answer. Therefore, the study of the relationship between citizenship behavior and business performance of real estate enterprises can not only provide theoretical basis for real estate enterprises to practice corporate citizenship behavior. And the conclusions of the study are of practical significance for the overall development of real estate enterprises and the improvement of their operating performance. This paper first introduces the purpose and significance of the study, the research status at home and abroad, the contents and methods of the study, which lay the theoretical foundation for the following empirical research. Secondly, this paper studies the definition of corporate citizens in turn. Characteristics and the difference between corporate citizen and corporate social responsibility, and on this basis, this paper deeply analyzes the definition and dimension of corporate citizenship behavior, and then points out the content of corporate citizenship behavior in combination with the characteristics of real estate enterprises in our country. The characteristics, the achievements and the existing problems in the process of development are described, and then the influence of the citizenship behavior of the real estate enterprises on the operating performance is expounded. finally, combined with the actual data, the citizenship behavior and the operating performance of the real estate enterprises are measured. The regression equation model between the two is constructed, and the descriptive statistical analysis, correlation analysis, regression analysis of the data are carried out by using SPSS19.0, and finally the model is verified. Through multivariate regression analysis, it is concluded that the citizen behavior of real estate enterprises can promote business performance in a certain period of time, that is, there is a positive correlation between the two. It shows that real estate enterprises can improve business performance by practicing corporate citizenship or fulfilling social responsibility. At the same time, it also shows that for real estate enterprises in the predicament of development, only by becoming citizens of real estate enterprises and conscientiously implementing the behavior of citizens of real estate enterprises can we effectively overcome some of the existing problems. In order to achieve the harmonious development of enterprises, society and environment.
【学位授予单位】：武汉理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272.3;F299.233.4
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