房地产企业公民行为与经营绩效的关系研究
[Abstract]:After decades of development, the real estate industry in China has developed from a general industry to one of the pillar industries of the national economy. At the same time, the real estate industry is also a basic industry related to the people's livelihood. Therefore, the development of real estate industry is of great significance to our country. However, with the rapid development of the real estate industry, more and more problems have been exposed, such as driving up house prices, tax evasion, housing quality problems and so on. With the introduction of corporate citizenship concept into our country, more and more scholars and entrepreneurs begin to think about whether real estate enterprises should build real estate enterprise citizenship behavior, whether corporate citizenship concept should run through real estate enterprises. The crux of all these problems lies in the fact that most real estate enterprises think that the practice of corporate citizenship or the performance of social responsibility will reduce the business performance of enterprises. This paper is to study the relationship between the two, to give entrepreneurs a reasonable answer. Therefore, the study of the relationship between citizenship behavior and business performance of real estate enterprises can not only provide theoretical basis for real estate enterprises to practice corporate citizenship behavior. And the conclusions of the study are of practical significance for the overall development of real estate enterprises and the improvement of their operating performance. This paper first introduces the purpose and significance of the study, the research status at home and abroad, the contents and methods of the study, which lay the theoretical foundation for the following empirical research. Secondly, this paper studies the definition of corporate citizens in turn. Characteristics and the difference between corporate citizen and corporate social responsibility, and on this basis, this paper deeply analyzes the definition and dimension of corporate citizenship behavior, and then points out the content of corporate citizenship behavior in combination with the characteristics of real estate enterprises in our country. The characteristics, the achievements and the existing problems in the process of development are described, and then the influence of the citizenship behavior of the real estate enterprises on the operating performance is expounded. finally, combined with the actual data, the citizenship behavior and the operating performance of the real estate enterprises are measured. The regression equation model between the two is constructed, and the descriptive statistical analysis, correlation analysis, regression analysis of the data are carried out by using SPSS19.0, and finally the model is verified. Through multivariate regression analysis, it is concluded that the citizen behavior of real estate enterprises can promote business performance in a certain period of time, that is, there is a positive correlation between the two. It shows that real estate enterprises can improve business performance by practicing corporate citizenship or fulfilling social responsibility. At the same time, it also shows that for real estate enterprises in the predicament of development, only by becoming citizens of real estate enterprises and conscientiously implementing the behavior of citizens of real estate enterprises can we effectively overcome some of the existing problems. In order to achieve the harmonious development of enterprises, society and environment.
【学位授予单位】:武汉理工大学
【学位级别】:硕士
【学位授予年份】:2013
【分类号】:F272.3;F299.233.4
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