OLD公司发展战略研究

发布时间：2018-04-02 10:14

本文选题：数据录入　切入点：企业发展战略　出处：《沈阳理工大学》2017年硕士论文

【摘要】：OLD公司是外资T集团在华独立投资的劳动密集型数据加工企业,在中国运营已有十二年,由于人民币汇率的波动及中国国内的人工、房屋租金等费用的高涨,公司在近几年一直处于亏损状态,需依靠总部的额外拨款才能维持正常开销。由于每月拨款的额度不小以及从目前的情况来判断,汇率波动及各种人力,物力成本高涨的这种形势还会继续持续下去。OLD公司作为T集团的附属加工型企业,该公司一直都没有明确的公司战略,想要开展中国国内业务是非常艰难的,首要问题是要制定出公司的发展战略,因此如何根据现有的资源及优势找到一条适合OLD公司在中国国内生存和发展的道路,已成为OLD公司急待解决的重要问题。本文针对OLD公司的实际情况,应用战略管理理论的经典概念和方法,如PEST分析、SWOT分析等对OLD公司进行了战略论证,在此基础上,运用大战略矩阵分析模型对备选战略方案进行优选,得出最佳战略。最后,从战略的选择以及战略的保障措施方面提出了具体的实施对策。
[Abstract]:OLD Company is a labor-intensive data processing enterprise with independent investment by foreign T Group in China. It has been operating in China for 12 years. Due to the fluctuation of RMB exchange rate and the high cost of labor and housing rent in China, The company has been losing money in recent years and has to rely on additional allocations from headquarters to maintain its normal expenses. Because the amount of monthly allocations is not small and judging from the current situation, exchange rate fluctuations and various human resources, This situation of high material costs will continue. OLD, as a subsidiary processing enterprise of T Group, has never had a clear corporate strategy, and it is very difficult to develop domestic business in China. The first problem is to work out the company's development strategy, so how to find a suitable way for OLD to survive and develop in China according to the existing resources and advantages. It has become an urgent problem to be solved by OLD Company. According to the actual situation of OLD Company, this paper applies the classical concepts and methods of strategic management theory, such as PEST analysis and PEST analysis, to demonstrate the strategy of OLD Company. The optimal strategy is obtained by using the large strategic matrix analysis model. Finally, the concrete implementation countermeasures are put forward from the aspects of the choice of strategy and the safeguard measures of strategy.
【学位授予单位】：沈阳理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F49

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