浅析互联网企业品牌的卡通代言形象

发布时间：2018-04-28 22:16

本文选题：卡通代言形象 + 互联网　；参考：《苏州大学》2012年硕士论文

【摘要】：互联网技术的迅速发展以及互联网的迅速普及，为互联网企业开拓了广阔的市场。经济的全球化以及信息的全球化，，要求互联网企业在激烈的竞争中塑造更加符合时代的品牌形象，来满足消费者追求时尚、个性的需求。卡通代言形象是企业文化内涵的视觉表达，个性化、系统化的卡通代言形象设计可以传达企业的理念和个性，使消费者不断接受并强化对企业形象的记忆度和认同感，提高品牌的感情凝聚力，拉近企业与消费者的距离。
[Abstract]:The rapid development of Internet technology and the rapid popularization of the Internet have opened up a broad market for Internet enterprises. The globalization of economy and the globalization of information require Internet enterprises to create a brand image more in line with the times in the fierce competition to meet the needs of consumers in pursuit of fashion and personality. Cartoon endorsement image is the visual expression of enterprise culture connotation. Individualized and systematic cartoon endorsement image design can convey the idea and individuality of enterprise, make consumers accept and strengthen the memory degree and identity of enterprise image. Improve the emotional cohesion of the brand, and narrow the distance between enterprises and consumers.
【学位授予单位】：苏州大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：J524;F49

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