《宁波精成车业有限公司宣传册》翻译报告

发布时间：2018-12-12 11:31

【摘要】：在经济全球化的大环境下,随着改革开放和中国加入世界贸易组织,越来越多的中国企业开始实施“走出去”的战略,从事国际商务活动。中国企业的海外形象不仅影响到企业自身海外业务的拓展,更直接关系着国家的整体形象。企业外宣材料是塑造企业外部形象的主要渠道,是国外客户了解企业的重要途径。其内容涵盖了公司简介、产品介绍、企业责任等,是企业对外最直接、最形象、最有效的宣传形式。因此,企业外宣材料的翻译将不可避免地受到越来越多的重视。霍恩比教授曾在《牛津高阶英语词典》一书中指出“平行文本”一词表示与原文内容相关的译入语参考资料。这些资料可以是专题性的文章,也可以是百科全书中的词条,甚至包括词典中的解释和例句。平行文本可以帮助译者获取专业知识、学习专业术语、借鉴表达方法,从而保证译文的准确性和专业性。本翻译报告引入译语“平行文本”这一概念,以宁波精成车业有限公司外宣材料为汉英翻译实践,探讨企业外宣材料的翻译策略。译者参考英美知名企业外宣材料,从词汇、句法两个层面探究企业外宣材料的翻译难点,并经过反复推敲,给出恰当的英译方法。通过对翻译实践进行总结,译者认为把平行文本应用到具体的商务体裁翻译实践之中,不仅能加深译者对原文的理解,处理疑难信息,还可使译文更加专业化。
[Abstract]:Under the environment of economic globalization, with the reform and opening up and China's accession to the World Trade Organization, more and more Chinese enterprises begin to implement the "going out" strategy and engage in international business activities. The overseas image of Chinese enterprises not only affects the expansion of their own overseas business, but also directly relates to the overall image of the country. The external publicity material is the main channel for shaping the external image of the enterprise and the important way for foreign customers to understand the enterprise. It covers the company profile, product introduction, corporate responsibility and so on, is the most direct, most image, the most effective form of publicity. Therefore, the translation of enterprise publicity materials will inevitably be paid more and more attention. In his book Oxford higher order English Dictionary, Professor Hornby pointed out that the word "parallel text" denotes the target reference related to the content of the original text. These materials can be topical articles, entries in encyclopedias, even explanations and examples in dictionaries. Parallel texts can help translators acquire professional knowledge, learn technical terms and learn from expressions, thus ensuring the accuracy and professionalism of the translation. This paper introduces the concept of "parallel text" into the translation report, and discusses the translation strategies of foreign publicity materials in Ningbo Jingcheng Automobile Industry Co., Ltd. With reference to the well-known English and American corporate materials, the translator explores the translation difficulties from the lexical and syntactic levels, and puts forward an appropriate translation method after repeated scrutiny. Through summing up the translation practice, the translator thinks that applying parallel texts to the specific commercial genre translation practice can not only deepen the translator's understanding of the original text, deal with difficult information, but also make the translation more professional.
【学位授予单位】：宁波大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：H315.9

【相似文献】