语篇历史分析法视角下中美汽车企业年报（2016-2018）中企业身份构建的比较研究

发布时间：2023-04-24 22:28

　　企业身份构建指一系列的企业自我定义和对自我建构不断修正的过程。旨在影响社会对企业的评价和态度,从而提高企业竞争力。近年来语言学家们对企业身份构建的研究主要关注于企业的话语,文化背景,及社会功能等要素,却忽略了这些要素与企业身份构建之间的关系。因此,本文从批评性语篇分析的视角入手,试图探讨企业话语与企业身份构建之间的关系。本文选取2016年至2018年中国汽车公司(长安汽车、上汽汽车、东风汽车)和美国汽车公司(通用汽车、福特汽车、克莱斯勒)的企业年报为语料,以语篇历史分析法为理论框架,采取定性与定量相结合的研究方法,探究年报中语篇策略(指称策略,谓词策略,视角话策略,辩题策略和强化与弱化策略)的分布和应用,并对中、美汽车企业年报中的企业身份构建进行分析。本研究旨在回答以下三个问题:(1)中、美汽车企业年报中,语篇策略是如何分布和应用的?(2)中、美汽车企业年报中,语篇策略的应用构建了哪些相同的和不同的企业身份?(3)企业身份建构的原因是什么?研究发现,中、美汽车企业年报中五大语篇策略的分布情况相似。通过进一步分析年报中五大策略的运用,发现中、美汽车企业年报中构建了相同的企业身份和不同的企...

【文章页数】：107 页

【学位级别】：硕士

【文章目录】：
内容提要
Synopsis
摘要
Abstract
Introduction
    Research Background
    Research Objectives
    Research Significance
    Organization of the Thesis
Chapter One Literature Review
    1.1 Previous Studies on Annual Reports
    1.2 Previous Studies on Corporate Identity Construction
        1.2.1 Definitions of Corporate Identity Construction
        1.2.2 Features and Components of Corporate Identity Construction
        1.2.3 Studies on Corporate Identity Construction
    1.3 Application of DHA at Home and Abroad
    1.4 Comments on Previous Studies
Chapter Two Theoretical Foundation and Methodology
    2.1 Theoretical Framework
        2.1.1 Key Notions of Wodak’s Discourse Historical Analysis
        2.1.2 Analytical Strategies of DHA
        2.1.3 The Feasibility of DHA for This Thesis
    2.2 Research Methodology
        2.2.1 Research Questions
        2.2.2 Research Methods
        2.2.3 Data Collection and Sample Selection
        2.2.4 Research Procedures and Instruments
Chapter Three Corporate Identity Construction in Annual Reports of Sino-American Automobile Companies
    3.1 The Distribution of Discursive Strategies
    3.2 Similar Identities Constructed by Discursive Strategies
        3.2.1 The Identity of Reporter
        3.2.2 The Identity of Seller
        3.2.3 The Identity of Decision-maker
        3.2.4 Summary
    3.3 Different Identities Constructed by Discursive Strategies
        3.3.1 The Identity of Professor or Guider
        3.3.2 The Identity of Idealist or Realist
        3.3.3 The Identity of Leader or Negotiator
        3.3.4 Summary
    3.4 Causes for Corporate Identity Construction
        3.4.1 Causes for Similar Identity Construction
        3.4.2 Causes for Different Identity Construction
Conclusion
References
Appendix Excerpts Selected from Annual Reports of Chinese andAmerican Automobile Companies
作者简介及科研成果
Acknowledgements



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