生态翻译学视角下的标语英译 ——以中国东盟博览会标语为例

发布时间：2025-01-14 10:41

　　东盟博览会作为实施“一带一路”发展倡议的重要平台,近年来受到越来越多学者的关注。其标语及标语译文作为一种会议的重要的对外宣传手段,译文质量关乎国家的形象,值得进行深入研究。论文初步分析了标语的特点及功能,试图从生态翻译学角度分析标语翻译。论文首先对文本生态的定义及所指内容进行了详细探讨,并将其应用到分析东盟博览会标语原文的文本生态中,根据东盟博览会标语的语言,文化,交际文本生态,分析了译者在翻译过程中进行的“三维转换”,并以“多维转换程度”为标准评估了标语译文。论文通过分析认为,生态翻译学对标语翻译具有很强的解释力,是目前标语翻译的较好指导理论。对标语原文的文本生态分析是标语翻译的必要准备工作。此外,文本分析帮助分析了原文的文本生态,并对以多维转换程度为标准的译文质量评估起到了辅助作用。本文运用生态翻译学理论,以东盟博览会标语为例,探讨了其标语原文的文本生态,并聚焦于“三维转换”及“多维转换程度”对中国东盟博览会标语的翻译过程和译文质量进行了分析,希望能为之后的标语翻译研究提供参考。

【文章页数】：65 页

【学位级别】：硕士

【文章目录】：
ABSTRACT
摘要
ACKNOWLEDGEMENTS
Chapter One Introduction
    1.1 Significance of the Study
    1.2 Structure of the Thesis
Chapter Two Literature Review
    2.1 Previous Studies on Slogan and Slogan Translation
        2.1.1 Demestic Studies
        2.1.2 Foreign Studies
    2.2 Previous Studies on Eco-Translatology and Slogan Translation from Eco-Translatology Perspective
        2.2.1 Previous Studies on Eco-Translatology
        2.2.2 Previous Studies on Slogan Translation from Eco-Translatology
    2.3 Summary
Chapter Three Theoretical Framework
    3.1 An Overview of Eco-Translatology
    3.2 Core Concepts of Eco-Translatology
        3.2.1 The Translation as Adaption and Selection Theory
        3.2.2 Translator-centredness
        3.2.3 Three Dimensional Transformation and Degree of Holistic Adaptation and Selection
        3.2.4 Textual Ecology
Chapter Four Analysis of Slogan Translation from Eco-translatology Perspective
    4.1 Definition of Slogan
    4.2 Analysis on CAEXPO Slogan’s Textual Ecology
    4.3 Analysis of Translation Strategies on CAEXPO’s Slogans
    4.4 Three-Dimensional Transformation
        4.4.1 Cultural plus Communicative Dimension
        4.4.2 Cultural plus Linguistic Dimension
        4.4.3 Linguistic Dimension
        4.4.4 Cultural Dimension
        4.4.5 Communicative Dimension
Chapter Five Conclusions
    5.1 Major Findings
    5.2 Limitations and Suggestions for Further Studies
BIBLIOGRAPHY
ACADEMIC ACHIEVEMENTS



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