消费者决策关联关系及个体网络研究

发布时间：2018-03-26 21:21

本文选题：消费者决策网络　切入点：消费者决策个体网络　出处：《中国管理科学》2013年04期

【摘要】：消费者决策的网络效应使消费者决策时"嵌入"到由特定因素限定的决策网络中,且网络结构会影响消费者的决策行为以及消费系统状态。消费者决策网络的分析方法,是通过网络和图来抽象和拓扑消费者决策网络,进而研究不同拓扑性质的差异及其对消费者决策的影响,为系统的研究消费者决策网络效应提供了一种新的技术框架和分析方法。本文对消费者决策网络形成的关键和基础——消费者决策关联关系进行了分析和研究,只有洞悉消费者决策时如何关联,才能进一步的研究消费者决策网络的结构和影响。进一步提出了消费者决策个体网络来描述个体消费者决策关联关系,并对其内涵和描述指标进行了研究,对消费者决策个体网络规模及其对消费者决策以及市场影响进行了模拟。对于后续研究整体的消费者决策网络提供了前提、理论基础和验证方法。
[Abstract]:The network effect of consumer decision makes consumers "embed" in the decision-making network defined by specific factors, and the network structure will affect consumer's decision-making behavior and the state of consumer system. It is to abstract and topology consumer decision-making network through network and graph, and then study the difference of different topological properties and its influence on consumer decision. This paper provides a new technical framework and analysis method for the systematic study of consumer decision-making network effect. This paper analyzes and studies the key and foundation-consumer decision correlation relation, which is the key to the formation of consumer decision-making network. Only by insight into how consumers make decisions can the structure and influence of consumer decision networks be further studied. Furthermore, a consumer decision making individual network is proposed to describe the relationship between individual consumer decisions. It also studies its connotation and description index, simulates the scale of consumer decision making individual network and its influence on consumer decision and market, and provides the premise for further research on the whole consumer decision-making network. Theoretical basis and verification method.
【作者单位】：山东大学管理学院;
【分类号】：C934

【参考文献】