联想与华为国际化经营对比分析

发布时间：2018-01-02 02:23

本文关键词：联想与华为国际化经营对比分析　出处：《吉林大学》2017年硕士论文　论文类型：学位论文

【摘要】：在我国加入世界经济一体化组织之后,很多的跨国IT企业进入我国市场,极大的冲击了中国IT企业的发展。我国IT企业在竞争中对相关的规章制度进行了完善,学会了怎样在竞争中立于不败之地,形成了“技术外溢”效应。目前来看,我国的IT内需非常大,但是现阶段国际产品占据了我国六成以上的市场。残酷的事实让我们不得不思考:假如我国的IT企业故步自封,不主动走出去进行国际化经营,就会缺乏竞争力,发展空间越来越小。在这种情况下,研究IT企业的国际化经营尤为重要,在当前市场经济风向标的指引下,我国IT企业纷纷加大力度发展对外贸易,进行国际投资活动,提高自身的国际化经营水平。本文选取了联想与华为两家在IT领域具有代表性的企业,首先在总结企业国际化经营理论的基础上,对原有衡量体系进行完善,构建全新的符合IT企业发展情况的国际化经营衡量体系。其次从定性和定量两个大方向对两家企业展开分析。在定性分析中,对两家企业的管理层面、营销层面、研发层面,人力资源层面、产品层面、供应链层面进行对比。在定量分析角度,从资产结构、偿债能力、资产管理水平、盈利能力四个财务指标对企业的经营绩效进行对比,其中,重点分析了财务指标对企业盈利能力的影响程度,在这个过程中,为了提高结论的可靠性,通过灰色关联分析法对两家企业影响盈利能力的财务指标进行对比衡量。最后,在以上分析的基础上,总结两家企业开展国际化经营的异同,进而对联想与华为的国际化经营提出建议,并总结了对其他IT企业的启示。
[Abstract]:After our country joins the world economic integration organization, many multinational IT enterprises enter our country market. Great impact on the development of Chinese IT enterprises. China's IT enterprises in the competition to improve the relevant rules and regulations, learned how to stay in an invincible position in the competition. Formed "technology spillover" effect. At present, China's IT domestic demand is very large. However, at this stage, international products occupy more than 60% of the market in China. Cruel facts make us have to think: if the IT enterprises in our country do not take the initiative to go out for international management. In this case, it is particularly important to study the international management of IT enterprises, under the guidance of the current market economy weather vane. China's IT enterprises have increased their efforts to develop foreign trade, carry out international investment activities, improve their own international management level. This paper selected Lenovo and Huawei in the IT field of the two representative enterprises. First of all, on the basis of summarizing the theory of enterprise internationalization management, improve the original measurement system. Build a new international business measurement system in line with the development of IT enterprises. Secondly, analyze the two enterprises from the qualitative and quantitative direction. In the qualitative analysis, the management level of the two enterprises. Marketing level, R & D level, human resources level, product level, supply chain level are compared. From the perspective of quantitative analysis, from the asset structure, solvency, asset management level. Four financial indicators of profitability compare the business performance of the enterprise, among which, the focus of the analysis of the impact of financial indicators on the profitability of enterprises, in the process, in order to improve the reliability of the conclusions. Through the grey correlation analysis of the two enterprises impact on profitability of the financial indicators to compare and measure. Finally, on the basis of the above analysis, summed up the two enterprises to carry out international business similarities and differences. Furthermore, the paper puts forward some suggestions for Lenovo and Huawei's international operation, and summarizes the enlightenment to other IT enterprises.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F272.3;F426.6;F626

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