吉林省国际名品展示服务中心有限公司发展战略研究

发布时间：2018-01-04 20:01

本文关键词：吉林省国际名品展示服务中心有限公司发展战略研究　出处：《吉林大学》2017年硕士论文　论文类型：学位论文

【摘要】：如今,企业要在竞争激烈的市场上存有立锥之地,在错综复杂的市场竞争中生存发展,拥有良好的竞争优势,就必须从全局与长远的角度加以思考和谋划。企业的发展战略决定其长远的发展范围和方向,同时还涉及企业将要从事的具体的资源配置取向、经营范围选择、经营网络的构建,以及如何提升竞争优势等,因此,企业发展战略的成功制定和实施会为企业带来良好的利润,为企业培育自身能力和提高核心竞争力奠定良好的基础。发展战略是否得当也必然直接关系到企业经营的得失成败。基于战略制定的重要意义,如何为本文所研究的这家初创企业设计一种较为适宜的、符合当前市场形势的发展战略并付诸实施,对企业来讲至关重要。贸促会是全国性对外贸易投资促进机构,是促进境内外经贸界交流合作的重要平台和桥梁,长期致力于促进经济技术合作、双向投资和对外贸易。历经半个多世纪的发展,在境外设立了18个代表处,在境内成立了800多家行业贸促会、地方贸促会和基层贸促会,代表中国经贸界参与10多个国际组织的工作,与几乎所有国家和地区的经贸界建立了长期合作关系,培育了经贸仲裁、商事法律、会展、知识产权等服务品牌,形成了覆盖全球的贸易投资促进体系。吉林省贸促会利用半官半民的优势和各种服务手段,为促进本省外向型经济的发展,提高本省产品在国际上的知名度,帮助企业开拓国际市场等方面做了大量工作,起到了桥梁纽带的作用。吉林省国际名品展示服务中心有限公司是在吉林省贸促会(吉林省博览事务局)为进一步服务中国—东北亚博览会的国家级高端平台,展示推介国内外以及吉林省中小企业“名(牌)、优(质)、新(技术)、特(色)、高(端)”产品,促进本省的经贸投资合作发展,探索出一条会展创新发展之路的背景下设立的。注册以来,非常需要设计出一整套符合自身特点和功能需要的发展战略,本文尝试通过对现存问题、内外部环境分析、组织管理架构、薪酬管理体系、人力资源保障等多方面深入分析,制定出一套较为合理的发展战略并给出实施办法。本文有五部分内容,第一部分是绪论。第二部分通过对现状的分析梳理吉林省国际名品展示服务中心有限公司在发展中面临的问题。第三部分对吉林省国际名品展示服务中心有限公司进行内外部环境分析,在此基础上结合自身的优势和劣势,外部的威胁和机遇,发掘相对竞争优势。第四部分对吉林省国际名品展示服务中心有限公司,归纳和制定企业的发展战略,对战略管理有效实施从相关方面给出了保障措施和方式手段,回答和解决前面提出的问题。最后是结论和展望。希望本文的研究能够对吉林省国际名品展示服务中心有限公司未来的健康发展有所帮助,同时也对这样一种具有政府背景、承担政府责任的公司的发展模式进行一定的分析和探索。
[Abstract]:Nowadays, enterprises want to have a position in the competitive market, survive and develop in the intricate market competition, and have good competitive advantage. It is necessary to think and plan from the overall and long-term perspectives. The development strategy of the enterprise determines its long-term development scope and direction. At the same time, it also involves the specific resource allocation orientation and the choice of the business scope that the enterprise will engage in. The construction of business network and how to improve the competitive advantage, therefore, the successful formulation and implementation of the enterprise development strategy will bring good profits for the enterprise. It lays a good foundation for enterprises to cultivate their own ability and improve their core competitiveness. Whether the development strategy is appropriate or not is also directly related to the success or failure of enterprise management. How to design a more suitable development strategy in line with the current market situation and put it into practice for the start-up enterprise studied in this paper. It is of great importance to enterprises. CCPIT is a national foreign trade and investment promotion agency, an important platform and bridge for promoting economic and trade exchanges and cooperation at home and abroad, and is committed to promoting economic and technological cooperation over a long period of time. After more than half a century of development, 18 representative offices have been set up overseas, more than 800 trade promotion committees have been set up in China, local trade promotion committees and grass-roots trade promotion committees have been set up. He has participated in the work of more than 10 international organizations on behalf of the Chinese economic and trade circles, established long-term cooperative relations with the economic and trade circles of almost all countries and regions, and nurtured economic and trade arbitration, commercial laws, and exhibitions. The IPR and other service brands have formed a global trade and investment promotion system. Jilin Provincial Council for the Promotion of International Trade has made use of the advantages of semi-officials and semi-citizens and various service means to promote the development of the export-oriented economy of the province. We have done a lot of work in raising the international visibility of our products and helping enterprises to open up international markets. Jilin province international famous products exhibition service center co., Ltd is the national high-level platform for further serving china-northeast Asia exposition in Jilin province council for the promotion of international trade (Jilin province expo bureau). Display and introduce domestic and foreign as well as Jilin Province small and medium-sized enterprises "name (brand name, excellent (quality, quality, new (technology), special (color, high)" products, promote the province's economic and trade investment cooperation development. Since registration, it is very necessary to design a set of development strategies that meet the needs of its own characteristics and functions. Internal and external environment analysis, organizational management structure, salary management system, human resources security and other aspects of in-depth analysis, to formulate a more reasonable development strategy and give the implementation of the method. This paper has five parts. The first part is the introduction. The second part combs the problems in the development of Jilin Province International famous Exhibition Service Center Co., Ltd through the analysis of the present situation. The third part is the limited public of Jilin Province International famous goods Exhibition Service Center. The Division conducts an internal and external environmental analysis. On this basis, combined with its own strengths and weaknesses, external threats and opportunities, explore the relative competitive advantage. 4th part of Jilin Province International famous display Service Center Co., Ltd., summed up and formulated the development strategy of the enterprise. The effective implementation of strategic management from the relevant aspects of the security measures and means. Answer and solve the above questions. Finally, the conclusion and prospect. Hope this study can be helpful to the future healthy development of Jilin Province International famous Exhibition Service Center Co., Ltd. At the same time, the development model of such a company with government background and government responsibility is analyzed and explored.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F279.27

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