MD公司投资战略调整研究

发布时间：2018-01-06 16:38

本文关键词：MD公司投资战略调整研究　出处：《浙江理工大学》2017年硕士论文　论文类型：学位论文

【摘要】：随着我国经济的发展,民营企业发展势头锐不可挡,在国有经济中占据着举足轻重的作用。不过,近年来我国很多民营企业出现了发展危机,大量的民营企业寿命不长,而且发展不大。究其原因,很多已经倒闭或者正在面临倒闭的民营企业都是因为投资战略不够科学造成的。投资战略是每一个企业在发展过程中都会涉及到的重要问题,是决定企业能否壮大发展的根本因素,是达到企业总体战略目标的最基本的一种手段。因此,根据自身情况及环境随时对其调整更是关乎每个民营企业生死存亡的重中之重。在众多民营企业激烈竞争的背景下,MD公司如何才能一直保持投资优势,就需要结合自身的投资战略进行科学合理的调整。本文基于产品生命周期理论与企业转型理论等理论和投资战略与战略调整国内外的相关研究内容。首先,对MD公司发展历程、研发历程、财务运营情况和现有投资战略进行概述,并利用定量和定性分析的方法,对投资战略中的财务现状、组织管理现状、研发现状、营销现状、生产管理现状进行分析,从而得出现有的投资战略为密集型投资战略。然后,对MD公司现有投资战略中存在的主要问题进行分析,包括财务战略协调性不够、公司组织管理不合理、产品研发和市场开发不够完善、投资战略监督管理体系不健全等问题。接着,通过对外部环境进行PEST分析、对所在行业进行产品生命周期和五力模型分析、SWOT分析,定位得出适合MD公司的投资战略为多元化投资战略;并根据投资战略调整的原则、目标、步骤和内容进行分别设计。最后,本文从拓展融资渠道、优化组织结构体系、优化人力资源配置、建立投资战略管控体系等各方面的提出措施保障。希望本文对MD公司投资战略调整的研究结论,可以对其它民营企业的投资战略调整提供一定的借鉴和参考。
[Abstract]:With the development of our country's economy, the development momentum of the private enterprises is unstoppable, which plays an important role in the state-owned economy. However, in recent years, many private enterprises in our country have appeared the development crisis. A large number of private enterprise life is not long, and the development is not big. Many private enterprises that have closed down or are facing closure are due to the lack of scientific investment strategy. Investment strategy is an important issue that every enterprise will involve in the process of development. It is the basic factor to decide whether the enterprise can grow and develop, and it is the most basic means to reach the overall strategic goal of the enterprise. According to their own circumstances and the environment at any time to adjust it is related to the survival of each private enterprise is the most important. In the context of many private enterprises fierce competition in order to maintain the investment advantage of MD company. This paper based on the theory of product life cycle and enterprise transformation theory and investment strategy and strategic adjustment domestic and foreign related research content. MD company's development history, R & D process, financial operation and existing investment strategy are summarized, and using quantitative and qualitative analysis methods, the investment strategy in the financial situation, the status quo of organization and management. The present situation of R & D, marketing and production management are analyzed, and the existing investment strategy is concluded as intensive investment strategy. Then, the main problems in MD company's existing investment strategy are analyzed. Including the financial strategy coordination is not enough, the company organization and management is unreasonable, product research and development and market development is not perfect, investment strategy supervision and management system is not perfect and so on. Through the PEST analysis of the external environment, the product life cycle and the five-force model analysis of the industry, find out that the investment strategy suitable for MD company is diversified investment strategy. And according to the principles, objectives, steps and content of investment strategy adjustment design. Finally, this paper from the expansion of financing channels, optimize the organizational structure system, optimize the allocation of human resources. It is hoped that the conclusions of this paper can be used for reference and reference for the adjustment of investment strategy of other private enterprises.
【学位授予单位】：浙江理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.81;F406.7

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