美的集团国际化经营影响因素研究

发布时间：2018-01-08 21:16

本文关键词：美的集团国际化经营影响因素研究　出处：《山西财经大学》2017年硕士论文　论文类型：学位论文

【摘要】：在我国家电行业中,美的集团是规模最大、出口最多的企业之一。美的集团拥有很多国外生产基地,例如印度、阿根廷、巴西、埃及、白俄罗斯、越南等等。近年来,美的集团加快了国际化经营的步伐,连续收购了东芝、库卡等国外知名品牌,旨在通过收购获取先进的技术和渠道,进一步打开国际市场。本文围绕美的国际化经营影响因素这一核心内容,从美的的经营状况和家电行业状况等基本情况入手,通过统计分析认为美的集团目前已具备国际化经营的实力。针对美的国际化经营的影响因素,本文一方面从企业内部因素出发,认为资产、人力资源、产品特性、技术创新和社会责任等会对国际化经营产生影响,另一方面从外部市场环境出发,运用系统聚类的分析工具,根据东道国政治、经济、文化地理环境的差异对那些初步进入和还没有进入的市场做出分类,根据分类不同,从不同的市场区域发现他们主导因素的不同,根据主导因素不同发现他们市场特点的不同。进一步使用聚类分析发现不同市场区域的主导因素与市场特点有着鲜明的联系。因此,美的在开拓国际市场时,必须着重注意环境因素的影响,例如政治、经济、文化、地理等因素,既要加强对新兴市场的开拓,也要开发和占领欧美等市场。本文认为美的集团在开展国际化经营活动的过程中,要优化海外市场结构,实行多元化市场战略;企业自身也要加强品牌建设、提高技术创新水平,增强知识产权意识,减少贸易摩擦。
[Abstract]:Midea is one of the largest and most exporting enterprises in China's home appliance industry. Midea has many foreign production bases, such as India, Argentina, Brazil, Egypt, Belarus. Vietnam and so on. In recent years, Midea has stepped up the pace of international business, continuously acquired Toshiba, Kuka and other well-known foreign brands, aimed at acquiring advanced technology and channels through acquisition. To further open the international market. This paper focuses on the core elements of the international management of the United States, from the United States of America's business situation and the basic situation of the home appliance industry and so on. According to the statistical analysis, Midea already has the strength of international operation at present. In view of the influence factors of American international operation, on the one hand, this paper starts from the internal factors of the enterprise, and thinks that the assets and human resources. Product characteristics, technological innovation and social responsibility will have an impact on international operations. On the other hand, from the external market environment, the use of systematic clustering analysis tools, according to host country politics, economy. The difference of cultural geographical environment classifies the market that has not entered and has not entered. According to the classification, we can find the difference of their dominant factors from different market regions. According to the dominant factors, we find their market characteristics are different. Further use cluster analysis to find that the dominant factors of different market regions have a clear relationship with the market characteristics. Therefore, the United States in the development of international markets. Attention must be paid to the impact of environmental factors, such as political, economic, cultural, geographical, and so on, in order to enhance the development of emerging markets. This paper holds that Midea should optimize the structure of overseas markets and carry out diversified market strategy in the process of carrying out international business activities. Enterprises themselves should strengthen brand building, improve the level of technological innovation, enhance the awareness of intellectual property rights and reduce trade friction.
【学位授予单位】：山西财经大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.6

【参考文献】