J互联网公司“90后”员工忠诚度研究

发布时间：2018-03-04 00:33

本文选题：90后　切入点：员工满意度　出处：《广西大学》2017年硕士论文　论文类型：学位论文

【摘要】：在全球竞争激烈的经济时代,人力资源因素是企业能否持续发展的关键之一。“90后”员工作为职场的有生力量,已成为职场主力军,然而信息化社会和经济的快速发展伴随的却是“90后”群体员工忠诚度的日益下降,如何提高他们的忠诚度成为学术界和企业界共同的研究重点。本文通过实证分析的方法研究J互联网公司“90后”员工忠诚度现状和员工忠诚度的影响因素,提出应对策略。本文以J互联网公司的“90后”员工作为研究对象。通过翻阅文献资料,本论文对国内外学者“90后”员工忠诚度的研究情况进行简要综述,以员工工作满意度对忠诚度的影响作用和组织承诺理论作为理论指导,从“90后”员工的性格特征入手,归纳出“90后”员工具有视野开阔、自信心强、追求个人兴趣和自我价值的实现、藐视权威、追求平等民主的特征,同时具备以自我为中心、耐挫力低、独立性不高、缺乏团队协作精神和过度自信的特点。本文在对“90后”群体个性特征充分了解的基础上,通过问卷调查的方式对J公司133名“90后”员工的工作满意度和忠诚度情况进行调查,从工作状态、薪酬福利、企业管理制度、企业形象、领导者因素、工作环境和人际环境七个方面出发,构建出影响J公司“90后”员工忠诚度的影响因素模型,采用SPSS19.0及AMOS21.0对问卷进行信度和效度检验、描述性统计分析、相关性分析及个人特征变量的方差分析,得出员工工作满意度和员工忠诚度的现状。在分析数据的基础上,从员工个人因素、企业因素、工作因素和社会环境因素四个方面分析影响J公司“90后”员工忠诚度的原因,进而针对“90后”员工的基本需求、自我实现需求、精神需求及公司的招聘与退出机制的优化方面提出提升J公司“90后”员工忠诚度的管理策略。
[Abstract]:In the era of fierce global competition, human resource factor is one of the key factors for the sustainable development of enterprises. As a living force in the workplace, post-90s employees have become the main force in the workplace. However, the rapid development of information society and economy is accompanied by the declining loyalty of the "post-90s" group of employees. How to improve their loyalty has become the common research focus of academia and business circles. This paper studies the status quo of employee loyalty and the influencing factors of employee loyalty in J Internet Company through empirical analysis. This paper takes the "post-90s" employees of J Internet Company as the research object. By reviewing the literature, this paper briefly summarizes the research situation of the "post-90s" employees' loyalty at home and abroad. Based on the influence of employee job satisfaction on loyalty and the theory of organizational commitment, starting with the personality characteristics of the post-90s employees, the author concludes that the post-90s employees have broad vision and strong self-confidence. Pursuing the realization of personal interest and self-worth, flouting authority, pursuing the characteristic of equality and democracy, having self-centered, low resistance to frustration and low independence, On the basis of fully understanding the personality characteristics of the "post-90s" group, this paper investigated the job satisfaction and loyalty of 133 post-90s employees in J Company by means of a questionnaire survey. Starting from seven aspects of work status, salary and welfare, enterprise management system, corporate image, leader factor, work environment and interpersonal environment, this paper constructs a model of influencing factors on employee loyalty of "post-90s" employees in J Company. Using SPSS19.0 and AMOS21.0 to test the reliability and validity of the questionnaire, descriptive statistical analysis, correlation analysis and variance analysis of individual characteristic variables, the present situation of employee job satisfaction and employee loyalty is obtained. This paper analyzes the reasons that affect the employees' loyalty in J Company from four aspects: personal factors, enterprise factors, work factors and social environment factors, and then aims at the basic needs of post-90s employees, self-actualizing needs. In the aspect of spiritual demand and the optimization of recruitment and withdrawal mechanism of the company, the management strategy of improving the loyalty of the "post-90s" employees in company J is put forward.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F272.92;F49

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