阿鲁科尔沁旗媒介研究

发布时间：2018-04-04 22:20

本文选题：阿鲁科尔沁旗　切入点：媒介　出处：《内蒙古大学》2017年硕士论文

【摘要】：本文以阿鲁科尔沁旗媒介事业作为研究对象。简单陈述了阿鲁科尔沁旗以及阿鲁科尔沁旗媒介发展。本文由导论、正文、结论等三个部分组成。导论阐述了研究对象、选题理由和意义、研究方法和研究情况等。正文分四章。在第一章里描述了阿鲁科尔沁旗广播、电视、报纸、期刊、主办网站等五个媒介部分,并对其发展历程进行系统分析。第二章里介绍了阿鲁科尔沁旗媒介机构改革情况。第三章里运用实际采访、选取样板的方法对阿鲁科尔沁旗媒介信息资源、人力资源、物力资源系统描述,从而分析其内容形式、人才队伍建设、技术设备改革等。第四章里叙述了阿鲁科尔沁旗媒介成功的地方并找出所面临的苦难,对媒介发展提出了改变经营管理、传扬地方文化、加快节目更新等三方建议。在结论部分通过分析阿鲁科尔沁旗媒介历程、机构改革、资源改革取得的成就、面临的问题,总结了前四章所讨论的内容,并提出了自己主要观点:作为旗县级媒介机构,随着媒体飞速发展的今天只有不断改革创新、稳健内在结构、优化节目内容并抓住机会把握每个媒体资源才能达到更高水平。
[Abstract]:This paper takes the media undertaking of Aru Korqin Banner as the research object.The paper briefly states the media development of Aru Korqin Banner and Aru Korqin Banner.This paper consists of three parts: introduction, text and conclusion.The introduction expounds the research object, the reason and significance of the topic, the research method and the research situation.The text is divided into four chapters.In the first chapter, we describe the five media parts of Allukorqin Banner, such as radio, television, newspapers, periodicals and host websites, and make a systematic analysis of their development.The second chapter introduces the situation of media organization reform in Aru Korqin Banner.The third chapter uses the actual interview, selects the sample method to describe the media information resources, human resources, material resources of Aru Korqin Banner systematically, so as to analyze its content form, talent team construction, technical equipment reform and so on.The fourth chapter narrates the successful place of media in Aru Korqin Banner and finds out the suffering it faces, and puts forward three suggestions to the development of media, such as changing management, spreading local culture, quickening program updating and so on.In the conclusion part, through the analysis of the media history, organizational reform and resource reform, the paper summarizes the contents discussed in the first four chapters, and puts forward its own main viewpoints: as the flag county media organization,With the rapid development of the media today, it is necessary to continuously reform and innovate, to improve the internal structure, to optimize the program content and to seize the opportunity to grasp each media resource to reach a higher level.
【学位授予单位】：内蒙古大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206

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