中国企业投资东盟的文化差异影响分析

发布时间：2018-04-10 19:07

本文选题：中国企业 + 投资　；参考：《广西大学》2017年硕士论文

【摘要】：2015年中国对外直接投资流量达到了 1456.7亿美元,位居世界第二位。随着中国与东盟自由贸易区的正式成立和“一带一路”战略如火如荼的展开。东盟逐渐成为中国企业直接投资热门地区。而东盟地区文化特点鲜明,表现为:“多民族、多宗教、多语言”,因此其复杂的文化环境是中国企业进行国际直接投资不得不面对的问题。由于文化差异的客观存在,因忽视文化差异导致失败的案例屡见不鲜。因此,文化因素对国际直接投资的影响也越来越凸显,国内外学者也在不断加强此方面的研究。因此本文以东盟地区成为中国企业直接投资的热点地区为背景,从跨文化角度,分析文化差异对中国企业直接投资的影响。本文采用文化差异影响国际直接投资的机理模型作为理论基础。通过研究文化差异作用于“区位选择、进入模式选择、海外市场人力资源管理、海外市场市场营销”四个方面,来寻找文化差异作用于国际直接投资的微观传导机制。然后,通过叙述文化差异带给中国企业投资东盟的挑战,来说明文化差异造成的具体现状。并通过对比中国与东盟国家文化差异,找到东盟国家区别于中国的文化特征,并将这些文化特征运用于文化差异影响FDI机理模型中,来具体分析其是如何影响中国企业投资东盟具体决策的。最后通过正反俩个案例阐述总结经验,给出合理的投资建议。
[Abstract]:China's foreign direct investment flows reached $145.67 billion in 2015, the second largest in the world.With the formal establishment of China-ASEAN Free Trade area and Belt and Road, the strategy is in full swing.ASEAN has gradually become a hot area for Chinese enterprises to invest directly.However, the cultural characteristics of ASEAN region are distinct, such as: "multi-nationality, multi-religion, multi-language", so its complex cultural environment is a problem that Chinese enterprises have to face in their international direct investment.Due to the objective existence of cultural differences, the failure caused by ignoring cultural differences is common.Therefore, the impact of cultural factors on international direct investment is more and more prominent, and scholars at home and abroad are constantly strengthening the research in this area.Therefore, in the context of ASEAN becoming a hot spot of Chinese enterprises' direct investment, this paper analyzes the influence of cultural differences on Chinese enterprises' direct investment from the perspective of cross-culture.This paper uses the mechanism model of cultural difference to influence international direct investment as the theoretical basis.By studying the four aspects of cultural difference acting on "location choice, entry mode choice, overseas market human resource management and overseas market marketing", this paper tries to find out the microcosmic transmission mechanism of cultural difference acting on international direct investment.Then, by describing the challenges that cultural differences bring to Chinese enterprises to invest in ASEAN, the paper explains the specific situation caused by cultural differences.By comparing the cultural differences between China and ASEAN countries, this paper finds out the cultural characteristics of ASEAN countries that are different from China, and applies these cultural characteristics to the FDI mechanism model of the influence of cultural differences.To the specific analysis of how Chinese enterprises to invest in ASEAN specific decisions.Finally, through the positive and negative two cases to sum up the experience, give reasonable investment advice.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G04;F279.2;F125

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