L超市门店员工满意度现状及提升对策研究

发布时间：2018-05-16 03:01

本文选题：超市 + 零售业　；参考：《首都经济贸易大学》2017年硕士论文

【摘要】：员工满意度影响员工服务质量,继而影响购物者的满意度,最终对企业的销售目标达成造成影响。超市要想实现公司资本的升值,关键的前提还是保证内部员工的满意,只有员工对现状表示满意,员工才会充满激情、有目标地认真工作,通过向顾客提供优质服务获取顾客的满意度;而顾客满意则能一定程度上保证超市销售与利润的增长。美国管理学家Herbert A.Simon曾经说过:“组织的问题不在组织本身,而在有关的人”。员工是企业资本的使用者,只有员工激励工作做到位,企业资源才能被充分有效的应用,最终创造预期甚至是超出预期的效益,由此可见员工激励在人力资源管理中占有重要地位。本文以L超市门店员工为研究对象,采用问卷调查法对门店员工的满意度进行测量。对国内外员工满意度相关理论进行分析研究,在研究基础上设计问卷,利用问卷测量L超市门店员工满意度。最后针对发现的L超市门店员工满意度不高的原因,提出提高L超市门店员工满意度的管理建议。
[Abstract]:Employee satisfaction affects employee service quality, then shoppers' satisfaction, and ultimately affects the achievement of enterprise's sales target. In order to realize the appreciation of the company's capital, the key premise of the supermarket is to ensure the satisfaction of the internal employees. Only when the employees express their satisfaction with the status quo, can the employees work with passion and purpose. Customer satisfaction can be obtained by providing high quality service to customers, while customer satisfaction can ensure the growth of supermarket sales and profits to a certain extent. American management scientist Herbert A.Simon once said, "the problem of an organization is not the organization itself, but the people concerned." Employees are the users of enterprise capital. Only if the staff incentive work is done in place, can the enterprise resources be fully and effectively applied, and ultimately the expected or even the expected benefits can be created. This shows that employee motivation plays an important role in human resource management. In this paper, L supermarket store staff as the research object, using questionnaire survey to measure the satisfaction of store staff. Based on the analysis of the theory of employee satisfaction at home and abroad, a questionnaire was designed to measure the employee satisfaction of L supermarket stores. Finally, aiming at the reason that the employee satisfaction of L supermarket store is not high, the paper puts forward some management suggestions to improve the satisfaction degree of L supermarket store staff.
【学位授予单位】：首都经济贸易大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F721.7;F272.92

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