赛科达公司发展战略研究

发布时间：2017-12-26 23:33

本文关键词：赛科达公司发展战略研究　出处：《复旦大学》2013年硕士论文　论文类型：学位论文

【摘要】：上海赛科达复合材料股份有限公司(以下简称赛科达)是一家新材料的上市企业,自成立以来一直专注于新材料的研发、生产和服务,已成为我国复合材料领域的领先企业。赛科达面临我国汽车进入家庭的千载难逢的机遇和国家支持企业走出去战略实施的新机遇,也面临全球新能源汽车发展带来汽车轻量化所需的复合材料大规模应用的新挑战,以及国内市场国际化的竞争格局,企业盈利增长速度放缓等新形势。制定好企业中长期发展战略对赛科达发展至关重要。在此重要的发展时期,赛科达如何在复合材料技术不断升级和客户需求多元化的前提下继续保持可持续增长?如何在激烈的市场竞争中将国内市场领先者的角色延续到全球市场,逐步成为全球化优秀新材料企业?针对此背景,笔者以赛科达公司为研究对象,以战略管理为着眼点,分析存在的问题,应用理论和实际相结合、定性和定量相结合等研究方法,重点研究了赛科达公司所面临的外部环境、内部环境、战略分析、战略决策和战略实施等问题。首先,运用PEST对赛科达公司面临的宏观经济环境进行分析,同时分析了产业环境,并运用五力模型对赛科达公司面临的竞争环境进行分析。其次,运用SWOT分析方法对赛科达公司发展优势、劣势、机会和威胁进行深入分析。第三,结合外部环境、内部环境和SWOT分析结果制定赛科达2013-2020年发展战略。最后,立足赛科达实际,从组织变革、营销策略、运营系统、人力资源、企业文化和领导力等六个角度提出发展战略实施的具体路径。
[Abstract]:Shanghai Sai Keda composite material Limited by Share Ltd (hereinafter referred to as) is a new material listed company. Since its establishment, it has been focused on the research, production and service of new materials, and has become a leading enterprise in the field of composite materials in China. Saikeda facing new opportunities for our family car into a golden opportunity and support enterprises going out strategy, is also facing new challenges in the global development of new energy vehicles bring automobile lightweight required composite materials for large-scale applications, and the internationalization of the domestic market competition, corporate earnings growth slowed and the new situation. Establish good enterprise long-term development strategy is of vital importance to the development of Saikeda. An important period in the development Saikeda, how to keep the sustainable growth in the premise of composite technology upgrade and diversified customer demand? How to lead in the domestic market competition will be fierce to continue the role of the global market, has gradually become a global outstanding new materials enterprises? In this background, the author Saikeda company as the research object. With the strategic management as the starting point, analyze the existing problems and research methods of combining theory and practice, qualitative and quantitative, focus on the Saikeda company facing the external environment, internal environment, strategic analysis, strategic decision-making and strategy implementation etc.. First of all, using PEST to analyze Saikeda company faces macroeconomic environment, and analyzes the industrial environment, and using the five forces model to analyze the competitive environment faced by the company Saikeda. Secondly, using the SWOT analysis method to conduct in-depth analysis of the development advantages, disadvantages, opportunities and threats of the company Saikeda. Third, combined with the external environment, internal environment and SWOT analysis results to develop Saikeda 2013-2020 development strategy. Finally, based on the reality of Sakoda, the specific path of development strategy implementation is put forward from six perspectives: organizational change, marketing strategy, operation system, human resources, corporate culture and leadership.
【学位授予单位】：复旦大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.7;F272

【相似文献】