网络消费对大学生思想行为的影响及对策研究

发布时间：2018-06-10 19:26

本文选题：大学生 + 网络消费　；参考：《延安大学》2017年硕士论文

【摘要】：网络消费是消费者在网络虚拟空间中将购买与销售、商品与服务、使用与评价等结合在一起,以实现自身对产品、服务、信息等的需求过程。具有虚拟开放、便捷、实惠、个性等特征。大学生的消费分为生存型消费、发展型消费和享受型消费,呈现追求价值品味与最低价格并重、理性分析和盲目消费行为同在、消费信息分享性与隐蔽性并存、消费观念超前与消费能力有限、消费动机多元与消费结构稳定等特点。网络消费对大学生的思想行为有着双重的影响。一方面,在培养大学生主体意识、推动大学生个性发展,扩宽活动范围、提高大学生综合素质,接收先进理念、增强大学生创新能力,激发创业热情、培养大学生创新创业精神等方面有着积极的影响。另一方面,网络消费也给大学生带来了许多负面影响,如大学生价值取向出现偏失,弱化大学生对主流意识形态的认同感,大学生道德失范甚至违法,加剧网络成瘾,助长大学生不良消费心理和消费行为,以及网络消费存在的风险会威胁到大学生权益等等。造成网络消费给大学生带来负面影响的原因有消费主义及享乐主义思潮的侵蚀,网络信息监管不善,网络法规制度建设滞后,大众传媒的推波助澜,缺乏科学价值观的引导,学校社会家庭教育引导不到位,大学生自身的特殊性等原因。现阶段加强网络消费教育,促进大学生良好思想行为的养成一是要坚持以马克思主义消费观为指导,把价值引导与具体制度规范相结合、教育与自我教育相结合、灌输疏导与启发相结合、教育与消费生活指导相结合的原则;二是不断丰富大学生网络消费教育内容,增加社会主义核心价值观教育,网络消费风险认知与技能教育,网络道德教育,“绿色”网络消费观念教育以及财商教育等;三是运用虚实结合法、隐形教育法、心理咨询法和榜样示范法综合方法;四是构建国家、社会、学校、家庭“四位一体”的网络消费教育体系,切实形成教育合力,增强大学生网络消费教育的有效性。
[Abstract]:Internet consumption is a process in which consumers combine purchase and sale, goods and services, usage and evaluation in the virtual space to realize their own demand for products, services, information and so on. With virtual open, convenient, affordable, personality and other characteristics. College students' consumption is divided into survival consumption, developmental consumption and enjoyment consumption. It presents the pursuit of both value taste and lowest price, rational analysis and blind consumption behavior, sharing and concealment of consumption information. The consumption concept is ahead and the consumption ability is limited, the consumption motive is multivariate and the consumption structure is stable and so on. Network consumption has a double influence on college students' thought and behavior. On the one hand, in cultivating college students' subjective consciousness, promoting the development of college students' personality, broadening the range of activities, improving the comprehensive quality of college students, receiving advanced ideas, strengthening the innovative ability of college students, and stimulating their enthusiasm for entrepreneurship, It has a positive effect on cultivating college students' innovative and entrepreneurial spirit. On the other hand, Internet consumption has brought many negative effects to college students, such as the partial loss of college students' value orientation, the weakening of college students' identity with the mainstream ideology, the college students' moral anomie and even the violation of the law, and the exacerbation of Internet addiction. Promoting college students' bad consumption psychology and behavior, as well as the risk of network consumption will threaten the rights and interests of college students and so on. The causes of the negative effects of network consumption on college students are the erosion of consumerism and hedonism, the poor supervision of network information, the lagging of the construction of network laws and regulations, the push of mass media, and the lack of guidance of scientific values. School social and family education guidance is not in place, college students own particularity and other reasons. At this stage, to strengthen the education of network consumption and to promote the cultivation of good ideological behavior of college students, one is to adhere to the Marxist concept of consumption, to combine value guidance with specific institutional norms, and to combine education with self-education. The second is to enrich the content of college students' online consumption education, to increase the education of socialist core values, to recognize the risk of online consumption and to educate them with skills. Network moral education, "green" network consumption concept education and financial and commercial education; third, comprehensive methods of using the method of combination of virtual reality, invisible education method, psychological consultation law and model law of example; fourth, building a country, society, school, etc. The family "four in one" network consumption education system, forms the education resultant force earnestly, enhances the university student network consumption education the validity.
【学位授予单位】：延安大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G641

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