高校微信公众号的传播特点及运行策略——以“西大团学小微”为例

发布时间：2018-07-06 21:30

本文选题：传播特点 + 运行策略　；参考：《青年记者》2016年32期

【摘要】：正如今,如何利用微信进行形象宣传及文化建设已成为高校开展思想文明建设研究的重要课题。作为高校教育宣传工作的中流砥柱,各大高校团委纷纷在团中央宣传部的指导下创办了微信公众号。本文以广西大学团委微信公众号"西大团学小微"为例,从传播形式、传播内容、用户信息获取方式等方面对其传播特点进行分析,并在此基础上提出一些运行策略上的建议。
[Abstract]:Nowadays, how to make use of WeChat for image propaganda and cultural construction has become an important subject in the research of ideological civilization construction in colleges and universities. As the mainstay of the education and propaganda work in colleges and universities, the CYL committees have established the WeChat public name under the guidance of the propaganda Department of the CPC Central Committee. Taking the WeChat WeChat Public name of Guangxi University as an example, this paper analyzes the communication characteristics from the aspects of the form of communication, the content of communication and the way of obtaining user information, and puts forward some suggestions for its operation strategy.
【作者单位】：广西大学新闻传播学院;
【基金】：“广西大学科研基金资助项目”(合同编号:XGS110007) 广西教育科学“十二五”规划项目“广西高校大学生网络媒介素养教育研究”(编号:2013C001)资助
【分类号】：G206;G647

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