大数据背景下高校舆情治理机制探析

发布时间：2018-07-13 21:07

【摘要】：舆情治理是当前我国社会治理的重要课题,高校作为社会的重要组成部分,进行舆情治理研究有着非常重要的意义,然而现有的高校舆情治理研究还不够深入,在治理机制等方面还存在诸多问题和不足,尤其是在大数据技术飞速发展这一大的社会背景下的研究显得尤为欠缺。大数据作为一种非常重要的现代化技术资源,为舆情治理带来了新的机遇与挑战。论文通过分析当前高校舆情治理存在的问题和原因,探讨大数据技术嵌入舆情治理的意义和对策,试图为提高高校舆情治理水平,维护校园和谐稳定寻找新的路径。本文在深入分析当前高校舆情治理中存在的主要问题和面临的困境的基础上,从大数据治理的角度出发,综合利用文献分析法、比较研究法等方法,探讨如何利用大数据的理念和技术构建并完善高校舆情治理机制,提升舆情治理的科学化水平。具体而言,主要包括这几个方面:首先是厘清概念,从大数据的内涵出发,介绍大数据的特征和不同主体的大数据;同时,阐明舆情的定义和高校舆情的内涵和构成要素。其次是分析问题,分析当前高校舆情治理的困境并归纳分析造成当前困境的原因,为解决所存在问题奠定基础。再次是寻找契合点,讲明大数据技术嵌入高校舆情治理的动力机制和创新机遇以及所带来的挑战,明确高校应该把握机遇,积极探寻新路径。最后是优化路径,从理念、体制、模式、能力四个方面构建治理机制并提出应该注意的问题。
[Abstract]:Public opinion governance is an important subject of social governance in our country at present. As an important part of society, the research on public opinion governance in colleges and universities is of great significance. However, the existing research on public opinion governance in colleges and universities is not deep enough. There are still many problems and deficiencies in governance mechanism, especially in the background of the rapid development of big data technology. As a very important modern technical resource, big data brings new opportunities and challenges to public opinion management. By analyzing the existing problems and reasons of public opinion governance in colleges and universities, this paper discusses the significance and countermeasures of embedding big data technology into public opinion governance, and tries to find a new way to improve the level of public opinion governance in colleges and universities and to maintain campus harmony and stability. Based on the deep analysis of the main problems and difficulties in the management of public opinion in colleges and universities, this paper, from the perspective of big data governance, makes comprehensive use of literature analysis, comparative research and other methods. This paper discusses how to make use of the idea and technology of big data to construct and perfect the mechanism of public opinion governance in colleges and universities, so as to improve the scientific level of public opinion governance. Specifically, it mainly includes these aspects: firstly, it clarifies the concept, introduces the characteristics of big data and the big data of different subjects from the connotation of big data, at the same time, clarifies the definition of public opinion and the connotation and constituent elements of university public opinion. Secondly, it analyzes the problems, analyzes the plight of the public opinion in colleges and universities, and sums up the causes of the current difficulties, which lays the foundation for solving the existing problems. Thirdly, it is necessary to find out the fit point, explain the motive mechanism, innovation opportunity and challenge of big data technology embedded in university public opinion governance, and make it clear that universities should grasp the opportunity and actively explore new ways. The last part is to optimize the path, construct governance mechanism from four aspects: idea, system, model and ability, and put forward some problems that should be paid attention to.
【学位授予单位】：南京航空航天大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G647

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