某商业综合体建设项目成本管理研究

发布时间：2018-01-24 12:13

本文关键词： 房地产成本管理商业综合体　出处：《华南理工大学》2014年硕士论文　论文类型：学位论文

【摘要】：成本控制是房地产开发管理中的一项重要内容，涉及到整个房地产从招投标到竣工验收到售后服务阶段的全过程。因此实施好房地产的成本控制对房地产的投资及效益的意义至关重大。现如今房地产呈现出鲜明的特点，比如资金量大、风险大、附加值高、产业关联性强等。对于房地产企业来说，如果想要在市场竞争中占领优势地位、获得经济效益，提高企业成本控制水平从而实现成本的有效控制成为一条必经之路。对于房地产行业的一个特殊的分支，商业综合体项目在成本控制方面，要求将更高，成本控制工作面更广，商业综合体项目包括的业态多，成本控制不再是一个增减的问题，而是要对整个项目进行平衡，不再是仅关注工程建造成本，而是要关注整个项目的现金流。本文详细分析了漳州碧湖万达广场项目的整个开发管理方案，结合这一具体案例讨论如何利用商业综合体项目成本管理的方法，实现建筑开发企业的盈利，从而使企业保持长久的市场竞争力。分析该开发企业存在一定管理问题，尤其是在成本管理这一块更加明显，比如成本控制的思想比较滞后，在成本控制时条理不清晰，对成本的控制没能形成完整的系统，还有就是成本管理的方法没能得到良好的贯彻执行。实际案例分析发现目标成本与实际成本的差异是31583万元，占实际总成本的8.81%。导致差额的主要原因是设计变更、工程变更以及供应材料价格波动，以节约费用为指标总结出工程成本管理经验是增强相关部门沟通，可以降低收费标准，可以减少土地以及手续相关费用；引入竞争机制充分竞价，优化设计方案，，方案之间进行横纵向的对比，减少冗余量、限额设计，选择性价比最好的方案；加强管控，提前预控，并入施工图审查同时进行，防止因施工图已经开始施工修改设计造成的不必要浪费。此项目取得的效益有节约了目标成本的8.1%，并且工程质量和工期未受影响。该项分析结论和成果对今后类似工程项目的成本控制可以提供一定的参考借鉴价值。
[Abstract]:Cost control is an important part of real estate development management. It involves the whole process of the whole real estate from bidding to completion acceptance and acceptance to after-sales service. Therefore, it is very important to implement the cost control of real estate to the investment and benefit of real estate. The characteristics of Ming. For example, large amount of capital, high risk, high added value, strong industrial relevance, etc. For real estate enterprises, if want to occupy the dominant position in the market competition, obtain economic benefits. To improve the level of cost control in order to achieve effective cost control has become the only way. For a special branch of the real estate industry, commercial complex projects in cost control, the requirements will be higher. The cost control face is wider, the commercial complex project includes a lot of business forms, cost control is no longer a problem of increase or decrease, but to balance the whole project, not only focus on the construction cost. Instead, focus on the cash flow of the project as a whole. This paper analyzes the whole development and management scheme of Zhangzhou Bihu Wanda Square project in detail, and discusses how to use the cost management method of commercial complex project to realize the profit of the construction development enterprise. In order to make the enterprise maintain long-term market competitiveness. Analysis of the development of the enterprise there are certain management problems, especially in the cost management is more obvious, such as the idea of cost control is lagging behind. When the cost control is not clear, the cost control can not form a complete system. The actual case analysis shows that the difference between the target cost and the actual cost is 315.83 million yuan. Account for 8.81% of the actual total cost. The main reasons for the difference are design changes, engineering changes and price fluctuations in the supply materials. In order to reduce the cost, the author summarizes the experience of project cost management is to strengthen the communication between the relevant departments, to reduce the charge standard, to reduce the land and formation-related costs; The competitive mechanism is introduced, the optimal design scheme is optimized, the horizontal and vertical comparison between the schemes is carried out, the redundancy is reduced, the quota design is limited, and the best cost-effective scheme is selected. Strengthen control, advance control, incorporate construction drawings review at the same time, to prevent unnecessary waste caused by construction drawings have been started to modify the design. The benefits of this project have saved 8.1% of the target cost. And the quality and duration of the project are not affected. The conclusion and results of the analysis can provide some reference value for the cost control of similar projects in the future.
【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TU723.3

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