房地产开发建设项目规划方案阶段工作的研究

发布时间：2018-01-31 12:44

本文关键词： 房地产开发建设项目规划方案项目管理组织会商机制　出处：《天津大学》2014年硕士论文　论文类型：学位论文

【摘要】：伴随着我国政府对房地产市场宏观调控力度的不断提升,房地产市场已经逐渐由传统的卖方市场转变成买方市场。房地产市场的供应量不断增加,购房者的选择余地不断扩大,为了能在众多楼盘中脱颖而出,房地产公司就必须提高楼盘自身的竞争力,而初期的方案设计是项目成败的关键。在项目建设过程中,方案设计不仅是项目的先头兵,同时也是建筑的灵魂所在。好的设计方案不仅可以为开发商带来丰厚的利润,同时还会为产生巨大的社会效益,为城市市容市貌以及交通环境都到来较好的效果。本文针对房地产规划方案阶段的工作展开分析研究,首先详细介绍说明了房地产开发方案设计的主要工作内容及其重要性,其次对目前房地产项目规划方案阶段管理的管理理论以及研究和具体实践现状进行分析,然后以天津市静海县水岸澜轩住宅小区为例,通过调查问卷的方式确定本项目的市场定位。之后从组建项目管理组织、细化设计任务书、建立与相关机构会商机制以及方案审查和调整几个方面对小区规划方案的组织管理进行分析和研究。将传统单一的建筑方案设计增加为建筑方案设计、精装修方案设计、园林景观设计三位一体的整体设计,并采用多单位、多专业、多领域合作。本文将水岸澜轩项目与之前的项目数据进行对比发现,本项目在设计阶段所花费的时间比之前的项目增加一半,然而由于设计的完整度较高,并且已与建筑设计、装修设计、园林绿化等相关单位交流沟通,因此其在达到设计规范要求的基础上更具人性化,也更加符合业主需求,使居住舒适度得到进一步提高。与此同时,通过前期的有效沟通,大大减少了对原设计的变更,缩短了工期,降低了成本,提高了项目整体进度,取得了较好的效果。
[Abstract]:With the continuous improvement of the macro-control of the real estate market, the real estate market has gradually changed from the traditional seller's market to the buyer's market, and the supply of the real estate market is increasing. The choice of buyers is expanding, in order to be able to stand out in a large number of real estate, real estate companies must improve their own competitiveness. The initial project design is the key to the success or failure of the project. In the process of project construction, the project design is not only the forerunner of the project. At the same time, it is also the soul of the building. Good design can not only bring huge profits for developers, but also produce huge social benefits. For the appearance of the city and the traffic environment have come to a better effect. This paper aimed at the real estate planning phase of the work of analysis and research. Firstly, this paper introduces the main contents and importance of the real estate development scheme design in detail, and then analyzes the management theory, research and practice status quo of the real estate project planning project stage management at present. Then take Shuian Lanxuan residential district in Jinghai County of Tianjin as an example, determine the market orientation of this project by questionnaire. Then, from the establishment of project management organization, detailed design task. Establish consultation mechanism with relevant institutions and review and adjust several aspects of the district planning plan organization and management analysis and research. The traditional single architectural scheme design is added to the architectural scheme design. Fine decoration scheme design, landscape design trinity of the overall design, and the use of multi-unit, multi-professional, multi-domain cooperation. This paper will compare the waterfront Lan Xuan project with the previous project data found. The time spent in the design phase of the project increased by half compared with the previous project, however, due to the high degree of integrity of the design, and has been with the architectural design, decoration design, landscaping and other related units to communicate. Therefore, on the basis of meeting the requirements of the design code, it is more humanized, more in line with the needs of the owners, so that the living comfort is further improved. At the same time, through the early effective communication. It greatly reduces the change of the original design, shortens the duration of the project, reduces the cost, improves the overall progress of the project, and achieves good results.
【学位授予单位】：天津大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TU241;TU984.12

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