深圳港城城市综合体业态组合研究

发布时间：2018-02-10 09:06

本文关键词： 城市综合体四维分析业态组合　出处：《兰州大学》2013年硕士论文　论文类型：学位论文

【摘要】：随着房地产业步入商业地产年代,城市综合体逐渐成为房地产行业的新热点。从当前的开发实践来看,城市综合体作为开发周期长、投资庞大,业态复杂的典型,它的开发是一个复杂的系统工程,复杂性远远高于单纯住宅开发,因此,城市综合体开发必然承受巨大风险。由于需把握各种业态所包含的复杂元素的组合和平衡,有效放大各业态的协同效应,削弱其排斥作用,使得业态组合成为城市综合体前期研究的重要环节,是项目开发成败的关键因素之一。对于深圳市港城集团有限公司来说,目前正在开发的港城城市综合体项目的业态组合是一项艰辛的工作。本文将以其业态组合为研究重点,运用城市综合体功能组合的相关理论和房地产开发的相关工具及方法,详细从企业自身的开发能力及资源匹配程度、项目本身的优势和不足、宏观环境和市场状况、以及未来竞争状况等四个维度进行分析,并通过SWOT分析对项目进行总体定位,最后结合业态组合的主要因素与策略,提出了本项目的业态组合方案为“以居住公寓为核心驱动,辅之于商务办公、星级酒店、配套商业、文化展示等业态”。本文通过对港城城市综合体项目业态组合的实践探讨,希望能为开发商及相关工作人员提供城市综合体的科学的、系统的研究方法作为参考和借鉴,更为近郊区域和港口区域城市综合体的业态组合进行先驱探索。
[Abstract]:With the real estate industry into commercial real estate in the city complex, gradually become a new focus of the real estate industry. From the view of the current development practice, city complex as long development cycle, huge investment, the typical retail complex, its development is a complicated system engineering, is far more complex than purely residential development, therefore, the city complex the development will endure huge risks.
As we need to grasp the combination and balance of complex elements contained in various formats, we can effectively enlarge the synergy effect of various formats and weaken their repulsive effect, making the combination of formats become an important part of the early stage research of urban complex, and it is also a key factor for the success of project development.
For the city of Shenzhen city group limited company, is currently developing the port city complex format portfolio is a hard work. This paper will take the format portfolio as the research focus, related theories and real estate development by the combination of city complex function of the tools and methods in detail, from the enterprise's own development ability and resource matching degree, the advantages and disadvantages of the project itself, the macroeconomic environment and market conditions, the four dimensions and the future competition situation were analyzed, and the overall positioning of the project through the SWOT analysis, finally combining the main factors and format portfolio strategy, put forward the format combination scheme of the project "to residential apartments as the core driver, assisted by the business office, hotel, commercial facilities, cultural exhibition and other formats.
This paper discusses the practice of the port city complex format portfolio, hoping to provide the Science City complex for developers and related staff, the study methods of the system as a reference, more business group suburban area and port area of the city complex of pioneers.

【学位授予单位】：兰州大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F299.23

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