A不动产集团员工关系管理改进研究

发布时间：2018-03-06 09:37

本文选题：房地中介行业　切入点：员工关系　出处：《河北大学》2013年硕士论文　论文类型：学位论文

【摘要】：我国正处于城镇化快速发展的时期，短期内热点城市和中心城市住房供求紧张格局难以根本改变，支持自住需求、抑制投机投资性购房是房地产市场调控必须坚持的一项基本政策。伴随各种调控政策的实施，房地中介行业受到很大的影响，行业竞争也从以房源、客源为主的市场竞争，转向了人才的竞争。构建和谐的员工关系，实现科学有效的员工关系管理，已经成为企业留住人才的法宝。虽然目前有很多房地产中介企业已经引入员工关系管理，但多数都流于形式，没有形成完整的体系，也没有贴近企业自身特色做到进一步落实。因此，把国内外员工关系管理理论与相关实践同我国房地产中介企业所面临的实际问题相结合，建立和完善和谐高效的员工关系管理体系，不仅关系到提高房地产中介企业的运营管理水平，还关系到企业核心竞争力的提升和战略目标的实现。本文从三个方面对改进A不动产集团员工关系管理的相关问题进行了分析和论证。首先，通过归纳国内外学者对员工关系管理研究的成果，介绍了员工关系和员工关系管理理论，介绍并分析了国内外企业在员工关系管理方面的实践。其次，总结了国内房地产中介行业的经营特征及其从业人员的特点，分析了A不动产集团员工关系管理的背景与现状。最后，，结合员工关系管理的理论与实践成果，针对A不动产集团员工关系管理的不足进行了分析，提出了改善该集团员工关系管理的几点建议：规范劳动关系管理；改善沟通管理；开展员工情况管理；提高激励考核管理水平。结合理论支持，提出了拓展和改善员工关系管理的新举措：建立心理契约管理模式；完善有公司特色的企业文化。
[Abstract]:Our country is in the period of rapid development of urbanization. In the short term, it is difficult to fundamentally change the tense pattern of housing supply and demand in hot cities and central cities, so as to support the demand for self-housing. Restraining speculative investment purchase is a basic policy that must be adhered to in the regulation and control of real estate market. With the implementation of various regulation policies, the real estate intermediary industry is greatly affected, and the competition in the industry is also based on the market competition of housing source and guest source. The construction of harmonious employee relationship and the realization of scientific and effective employee relationship management have become the magic weapon for enterprises to retain talents. Although there are many real estate agencies that have introduced employee relationship management, most of them are mere formality, do not form a complete system, nor are they close to the enterprise's own characteristics for further implementation. Combining the theory and practice of employee relationship management at home and abroad with the practical problems faced by the real estate intermediary enterprises in China, a harmonious and efficient employee relationship management system is established and perfected. It is not only related to improving the management level of real estate intermediary enterprises, It is also related to the promotion of the core competence and the realization of the strategic goal. This paper analyzes and demonstrates the related problems of improving the employee relationship management of A Real Estate Group from three aspects. First of all, by summarizing the achievements of domestic and foreign scholars on employee relationship management, this paper introduces the theory of employee relations and employee relationship management, and introduces and analyzes the practice of domestic and foreign enterprises in employee relationship management. Secondly, it summarizes the management characteristics of real estate intermediary industry and the characteristics of its employees, and analyzes the background and present situation of employee relationship management in A real estate group. Finally, combined with the theory and practice of employee relationship management, this paper analyzes the deficiency of employee relationship management in A real estate group, and puts forward some suggestions to improve the management of employee relationship in this group: standardizing labor relations management; Improve communication management; develop employee situation management; improve the management level of incentive assessment. Based on the theoretical support, this paper puts forward some new measures to expand and improve the employee relationship management: establishing the psychological contract management model, perfecting the corporate culture with the characteristics of the company.
【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272.92;F299.233.4

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