长春恒大都市广场视觉识别系统（Ⅵ）研究

发布时间：2018-03-12 11:19

本文选题：恒大都市广场　切入点：视觉识别系统(VI)　出处：《东北师范大学》2015年硕士论文　论文类型：学位论文

【摘要】：随着我国经济的快速发展,我国居民的生活状况得到了明显的改善,其中最为显著的就是房地产业,经历了从无序到了有序,从不规范到规范的发展历程。随着近几年国家对房地产行业宏观调控政策的出台,房地产行业快速发展的阶段已经过去,竞争不断升级,当人们面对大量繁杂地产信息的时候,激烈的市场竞争让房地产企业越来越重视自身的品牌形象,一些优秀的房地产企业都开始注重于建立一套完整、系统、全面、科学、统一的企业视觉识别系统(VI)。在网络信息泛滥的时代,一个企业要想成长、发展壮大,企业视觉识别设计(VI)是企业必须要选择的战略方式与方法,成功的企业视觉识别系统(VI)可以形成较强的视觉冲击、帮助强化记忆,树立独特的企业形象,对外能够培养消费者忠诚度,对内起到鼓舞员工士气、增强凝聚力的作用。本文以长春恒大都市广场设计为例,首先在绪论部分基于国内房地产发展背景和企业视觉识别系统(VI)设计的意义,探究了恒大都市广场企业视觉识别系统(VI)设计对树立恒大品牌形象的作用,第二部分通过对国内外一些知名房地产企业视觉识别系统(VI)设计的发展现状进行了分析,并论述了当前国内房地产企业视觉识别系统(VI)设计中存在的一些不足,第三部分阐述了长春恒大都市广场企业视觉识别系统(VI)定位分析,第四部分介绍了企业视觉识别系统(VI)设计策划、导入和应用的过程,最后我们经过反复论证实验,通过对房地产企业形象科学客观的分析研究,得出了企业视觉识别系统(VI)对房地产企业品牌的塑造有着重要作用及意义。本文的宗旨是在分析恒大都市广场企业视觉识别系统(VI)设计过程中,结合市场的调研结果,针对品牌形象树立过程中存在和出现的问题,提出解决和设计方案,从而打造经典的恒大地产集团形象并推向市场,同时也客观分析当前恒大地产集团在企业视觉识别系统(VI)上存在的不足,把握时代的脉搏,顺应房地产视觉识别系统设计未来的发展趋势,使其恒大地产集团能够得到更好更长久的发展。
[Abstract]:With the rapid economic development of our country, the living conditions of Chinese residents have been obviously improved, among which the real estate industry has experienced from disorder to order. With the introduction of the national macro-control policy on the real estate industry in recent years, the stage of rapid development of the real estate industry has passed, and the competition is constantly escalating. When people are faced with a large number of complex real estate information, Fierce market competition has made real estate enterprises pay more and more attention to their brand image. Some excellent real estate enterprises have begun to pay attention to the establishment of a complete, systematic, comprehensive and scientific system. In the era of the flood of network information, if an enterprise wants to grow, develop and grow, the visual identification design of an enterprise is the strategic way and method that an enterprise must choose. A successful vision identification system (vii) can form a strong visual impact, help strengthen memory, set up a unique corporate image, can cultivate consumer loyalty, and boost the morale of employees at home. This paper takes the design of Changchun Hengda City Square as an example, first of all, based on the background of real estate development in China and the significance of enterprise vision recognition system (VI) design, this paper takes the design of Changchun Hengda City Square as an example. This paper probes into the function of visual identification system (vii) design of Hengda Metropolitan Square to establish the brand image of Hengda. The second part analyzes the development status of vision identification system of some famous real estate enterprises at home and abroad. This paper also discusses some deficiencies in the design of visual identification system for real estate enterprises in China. The third part expounds the positioning and analysis of vision recognition system of Changchun Hengda Metropolitan Square. Part 4th introduces the process of design, introduction and application of visual identification system (VI). Finally, we analyze and study the image of real estate enterprise scientifically and objectively through repeated demonstration and experiment. It is concluded that Vi) plays an important role in shaping the brand of real estate enterprises. The purpose of this paper is to analyze the design process of enterprise visual identification system of Hengda Metropolitan Square and combine the market research results. In view of the problems existing and appearing in the process of establishing the brand image, this paper puts forward the solution and design scheme to create the classic Evergrande real estate group image and push it to the market. At the same time, it also objectively analyzes the shortcomings of Evergrande Real Estate Group in the enterprise visual identification system (vii), grasps the pulse of the times, and conforms to the future development trend of the design of the real estate visual recognition system. To enable its Evergrande real estate group to get better and more long-term development.
【学位授予单位】：东北师范大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：J524

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