HD地产集团长春地区精装房项目质量控制研究

发布时间：2018-03-21 02:45

本文选题：HD地产　切入点：精装房　出处：《吉林大学》2015年硕士论文　论文类型：学位论文

【摘要】：中国的房地产市场与过去相比发生很大的变化,近年来,我国住房供应已经基本告别短缺。在很多城市,甚至都面临着住房过剩的现象。虽然我国目前开始实施开放政策等措施,逐渐鼓励住房消费,同时我国政府还收购存量房,但是,除了一线城市、热点城市和未来人口流入的城市之外,其余的大部分城市还是难以刺激大量投资房产行为的出现。对于我国房地产项目来说,融资和库存仍然是房地产开发企业生存的头号大敌,中国的房地产市场整体在2015年能够实现预期的稳定实属不易。从2004年开始,HD地产集团就全面实施精品化战略,利用公司庞大的资源优势,实现290多个项目的精装房中名牌满屋。另外,HD集团与国内外相关行业的龙头企业实现强强联合,HD地产集团为更好的服务于广大业主,加强产品售后服务保障,及时组建维保修大队。先后荣获100多项的国家级荣誉,产品已经是在中国享有较大的美誉度和知名度的品牌产品。HD地产项目十年的精品房开发销售的经验,对HD集团精装房项目质量控制的研究探讨,以及对整个公司的管理都是有建设性意义的。藉此从中找出不足,有利于引进外部先进的管理经验,有助于其他企业在精装房项目质量控制研究领域借鉴。只有通过内外部资源的整理,形成良好的控制和管理模式,才能有助于HD集团项目质量的提升,继而带领地产精装行业向前发展。本文主要以HD地产集团为案例研究对象,对其精装房项目的质量控制情况进行研究与分析。以时间为轴线,阐述其从无到有,一步步建立管理体系,完善管理模式,顺利实现质量控制的过程。同时,运用所学的管理学知识分析集团质量控制实施过程中存在的问题,最终提出解决问题的方法。得以完成高质量低成本的工作,提升项目质量的同时提高HD项目的业主满意度。具体地,主要通过以下几个方面研究HD地产集团的质量控制情况。第一部分是绪论,阐述对HD地产集团质量进行控制的原因与研究背景以及研究意义,论文研究的方法和内容,总体概述引领下文;第二部分是精装房项目以及质量控制的相关理论分析,通过阐述相关理论的内涵与理解,并阐述国内国外房地产项目管理的发展趋势,为本研究奠定重要的理论基础;第三部分,作者对HD地产集团的运营、质量控制等真实现状,包括HD地产集团的人才队伍建设、管理模式、造价管理、过程管理情况等;第四部分,在第二部分与第三部分的基础上,作者详细分析HD集团精装房项目在其发展过程与质量控制过程中出现的主要问题,并找到其存在的根本原因,以便持续完善;第五部分是对HD集团精装房项目的质量控制提出一些建议措施,通过准确定位营造长春HD集团良好的项目质量控制环境,通过这些对策建议旨在提升其房屋产品的质量,让消费者放心,让企业树立良好的品牌与形象。
[Abstract]:China's real estate market has undergone great changes compared with the past. In recent years, China's housing supply has basically bid farewell to the shortage. In many cities, Although our country has started to implement measures such as opening up policies and other measures to gradually encourage housing consumption, at the same time, our government has also bought stock of housing, but, in addition to first-tier cities, With the exception of hot cities and future cities, most of the other cities will still find it difficult to stimulate the emergence of massive investment in real estate. For real estate projects in China, Financing and inventory are still the number one enemy for real estate development enterprises to survive. It is not easy for China's real estate market as a whole to achieve the expected stability in 2015. Using the company's huge resource advantage, we can realize more than 290 projects in the hardcover room with a full house. In addition, HD Group and the leading enterprises in related industries at home and abroad will achieve strong and strong association with HD Real Estate Group to better serve the vast number of owners. Strengthen product after-sales service guarantee, set up maintenance team in time. Have won more than 100 national honor, The product has been a brand product with great reputation and popularity in China. HD real estate project has ten years of experience in developing and selling boutique rooms. The research on the quality control of HD group hardcover room project is discussed. And the management of the whole company is constructive. In order to find out the shortcomings, it is helpful to introduce advanced management experience from outside. It is helpful for other enterprises to use for reference in the field of quality control of hardcover house projects. Only through the collation of internal and external resources and the formation of a good control and management model, can the quality of HD group projects be improved. Then lead the development of real estate hardcover industry. This paper mainly takes HD real estate group as the case study object, carries on the research and the analysis to its hardcover house project quality control situation, takes the time as the axis, expounds its from nothing to exist, Set up the management system step by step, perfect the management mode, realize the process of quality control smoothly. At the same time, use the management knowledge learned to analyze the problems existing in the implementation of quality control in the group. Finally put forward a solution to the problem, to complete high-quality low-cost work, improve the quality of the project while improving the satisfaction of the HD project owners. Specifically, The first part is the introduction, expounding the reasons and research background of HD real estate group quality control, the research significance, the method and content of this paper. The second part is the related theoretical analysis of hardcover house project and quality control, through expounding the connotation and understanding of relevant theory, and expounding the development trend of real estate project management at home and abroad. In the third part, the author discusses the operation and quality control of HD real estate group, including the construction of talent team, management model, cost management, process management and so on. Part 4th, on the basis of the second part and the third part, the author analyzes in detail the main problems in the course of development and quality control of the HD group's hardcover room project, and finds out the root cause of its existence in order to improve continuously; The 5th part is to put forward some suggestions on the quality control of HD Group's hardcover house project, and to create a good project quality control environment for Changchun HD Group through accurate positioning. Through these countermeasures and suggestions, the aim is to improve the quality of housing products. Let the consumer rest assured, let the enterprise establish a good brand and image.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：TU712.3

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