重庆万湖房地产有限公司企业文化建设问题研究

发布时间：2018-04-05 04:34

本文选题：精神文化　切入点：制度文化　出处：《西南大学》2013年硕士论文

【摘要】：随着现代企业管理理论的引进和发展,随着优秀企业文化建设成功经验的传播和借鉴,企业文化能在企业中造就“制度”不能产生的力量已得到普遍认同,它有利于形成高效统-的团队,有利于企业目标的实现。但在重庆万湖房地产有限公司的实践工作中,企业文化建设也存在着不少问题,那么为了充分发挥企业文化的积极作用,有必要对该公司企业文化建设中存在的问题进行深入研究,探索企业文化建设的改进之路。基于此,本文以重庆万湖房地产有限公司作为研究对象,以其企业文化建设作为研究视角,通过对企业文化建设中存在的问题进行深入研究,找寻致使该公司企业文化建设长久不落地的关键因素。本文通过理论与实际相结合、文献资料与问卷调查相结合、系统性与重点性相结合的研究方法,力图探索重庆万湖房地产有限公司企业文化改进的有效路径,制定可供参考,切实可行的改进方案以及实施方案的具体措施。本文首先阐述了企业文化的内涵和特征,企业文化建设的内容与步骤以及基本要求,为研究重庆万湖房地产有限公司的企业文化建设中存在的问题提供理论支持和参考依据。然后,通过对公司在精神文化建设、制度文化建设、行为文化建设、物质文化建设层面的现状进行全而梳理和归纳总结,找出公司文化建设中存在的问题。进而,结合近十年房地产市场的发展状况、发展特点及房地产企业文化建设的通病,对公司企业文化建设中存在的问题进行了深入的剖析,找出症结所在。最后针对以上问题和成因,提出了公司在今后企业文化建设中的总体框架及具体措施。通过本文的研究发现,公司企业文化建设存在的问题是多层面的,主要在于精神文化建设得不到员工的广泛认同,制度文化建设没有及时跟进,行为文化建设缺乏有效落实,物质文化建设力度不足。形成此类问题的原因也是多方面的,其根本原因在于集团授权不充分,以及企业文化建设缺乏全面动员,导致价值理念脱离本地市场和本地员工的需求,精神文化建设难以得到员工的高度认同,从而体现在行为文化建设上,员工难以有意识地积极实践。其直接原因在于缺乏相应的规章制度为企业文化建设提供强有力的保障。除此以外,缺乏宣传和引导；缺乏企业文化手册等在不同层面,不同程度上都影响着企业文化建设的贯彻和执行。针对这些问题及成因,制定企业文化建设的总体框架,应当根据一切从实际出发,从满足重庆本地市场需求和本地员工需求,以及公司发展阶段的特殊要求出发,制定企业文化建设的总体目标,创造适应房地产企业发展及成熟期企业发展的企业文化建设；遵循系统性、长期性、全员参与性、追求实效性四项基本原则；从重塑精神文化,完善制度文化,落实行为文化,提升物质文化四个方面协调筹划,总体推进,改善公司企业文化建设以及相应的具体措施。
[Abstract]:With the introduction and development of the modern enterprise management theory, with the spread of excellent enterprise culture construction experience and reference for enterprise culture in the enterprise can make the "system" can not produce the power has been generally recognized, it is conducive to the formation of a unified and efficient team, to achieve the goal of the enterprise. But in Chongqing, Lake real real estate company limited in the practical work of the construction of enterprise culture, there are also many problems, so in order to give full play to the positive role of corporate culture, it is necessary to carry out in-depth research on enterprise culture construction of the company in question, explore and improve the corporate culture construction of the road. Based on this, this paper takes Chongqing million Lake Real Estate Co. company as the research object, with the construction of enterprise culture as the research perspective, through in-depth study of the existing problems in the building of enterprise culture, the enterprise culture to find The key to the construction of a long run.
In this paper, through the combination of theory and practice, the combination of literature and questionnaire, the research method of the system and the key combination, tries to explore the effective path of Chongqing million Lake real estate company enterprise culture improvement, formulate specific measures for reference, the feasible improvement scheme and implementation plan. This paper first describes the the connotation and features of corporate culture, contents and steps of the construction of corporate culture as well as the basic requirements, to provide theoretical support and reference for the enterprise culture construction of Chongqing Lake real estate company in question. Then, according to the company in the construction of spiritual culture, institutional culture, behavior culture construction, comprehensive combing and summarized the construction material and cultural level, find out the problems in the corporate cultural construction. Then, with nearly ten years of real estate market development, development The characteristics of exhibitions and the common problems of cultural construction of real estate enterprises, in-depth analysis of the problems in corporate culture construction, find out the crux of the problem. Finally, aiming at the above problems and causes, we put forward the overall framework and specific measures for corporate culture construction in the future.
This study found that there are problems of the construction of corporate culture is multifaceted, mainly lies in the construction of spiritual culture is not widely recognized by the staff, system cultural construction is not timely follow-up, behavior cultural construction is lack of effective implementation, material cultural construction is insufficient. The reasons for these problems are various, the fundamental the reason is that the group authorization is not sufficient, and the enterprise culture construction is lack of full mobilization, resulting in values from the local market and local staff needs, spiritual and cultural construction to get employees highly identity, which reflects the cultural construction in the act, employees to consciously practice actively. The direct reason lies in the lack of corresponding regulations to provide a powerful guarantee for the construction of enterprise culture. In addition, the lack of publicity and guidance; lack of corporate culture handbook in different level, different The degree of impact on the implementation and execution of corporate culture construction. To solve these problems and causes, formulate overall framework of enterprise culture construction, should be based on everything from reality, from Chongqing to meet the needs of the local market and the local needs of employees, and the company's stage of development of special requirements of the overall objectives of the construction of enterprise culture, create to adapt to the enterprise culture construction enterprise development of real estate enterprises and the mature period; follow the systematic, long-term, full participation, the pursuit of the effectiveness of the four basic principles; from the remodeling of spirit culture, system culture, the behavior culture, enhance the physical and cultural aspects of the four coordinated planning, overall progress, improve the corporate cultural construction and the corresponding measures.

【学位授予单位】：西南大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F270;F299.233.4

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