新常态下房地产代建项目管理绩效改善及评价研究

发布时间：2018-04-16 20:21

本文选题：房地产代建项目 + 区间数-灰色关联分析理论　；参考：《西南交通大学》2017年硕士论文

【摘要】：随着中国经济进入新常态,房地产市场出现了两级分化的局面。北京、上海、广州、深圳等一线城市呈现供不应求、价格高企不下、购房者望而却步的局面。而一些二、三、四线城市呈现库存量大、销售效果不佳及房价下跌等尴尬处境。为应对这一不良的市场环境,一些拥有土地和资金,但缺乏技术和管理能力的中小型房地产企业(投资人)选择了项目代建的开发模式。论文旨在对项目代建管理模式应用于房地产项目的建设管理中进行了理论及应用研究,为后续规范房地产项目代建市场和提高项目代建管理绩效提供了理论指导和案例指引。在房地产行业推行代建管理模式是市场竞争的必然结果,投资人若要建设高品质、低成本的商品房须依赖技术、管理过硬的代建单位。在改善代建项目的管理绩效方面,如何选择符合需求的代建单位以及如何有效激励和约束代建单位是这些投资人面临的一大难题。本论文从两方面分析和解决上述难题,一是构建了基于区间数-灰色关联分析理论的资质评审法为这些投资人选择符合要求的代建单位;二是采用博弈理论分析代建单位在工作中可能存在的寻租行为,并为之提出解决方案,以达成对代建单位的有效激励和约束。投资人最关注的是其所开发的房地产项目的质量、进度、成本及销售等各项指标是否达到预期的目标,也就是代建项目管理绩效是否合格。为解决这一问题,本论文采用目标分解法构建了三级绩效指标评价体系。然后采用采用模糊物元法建立了绩效评价模型。最后通过实证研究,证明了该评价模型应用于房地产代建项目管理绩效评价的可行性。
[Abstract]:As China's economy enters the new normal, the real estate market appears two-level differentiation situation.Beijing, Shanghai, Guangzhou, Shenzhen and other first-tier cities are in short supply, high prices, home buyers are deterred.And some second, third, fourth-tier cities have a large inventory, poor sales and falling house prices and other embarrassing situation.In order to cope with this bad market environment, some small and medium-sized real estate enterprises (investors) who have land and capital but lack the technical and managerial ability have chosen the development model of project construction.The purpose of this paper is to carry out theoretical and applied research on the application of project agent management mode in real estate project construction management, which provides theoretical guidance and case guidance for the subsequent standardization of real estate project construction market and improvement of project construction management performance.It is the inevitable result of market competition to carry out agent building management mode in real estate industry. If investors want to build high quality, low cost commercial housing must rely on technology and good management of agent construction units.In the aspect of improving the management performance of the agent construction project, how to select the agent unit that meets the needs and how to effectively motivate and restrain the agent construction unit is a big problem faced by these investors.This paper analyzes and solves the above problems from two aspects: one is to construct the qualification evaluation method based on interval number-grey relational analysis theory to select the agent units that meet the requirements for these investors;The second is to use the game theory to analyze the possible rent-seeking behavior in the work of the agent building unit, and put forward the solution for it, in order to achieve the effective incentive and restriction to the agent construction unit.Investors are most concerned about whether the quality, schedule, cost and sales of real estate projects developed by them reach the expected goal, that is, whether the management performance of the agent construction project is up to standard.In order to solve this problem, a three-level performance index evaluation system is constructed by objective decomposition method in this paper.Then the fuzzy matter-element method is used to establish the performance evaluation model.Finally, the feasibility of applying the evaluation model to the performance evaluation of real estate agent project management is proved by empirical research.
【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F299.23

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