美国密苏里州立大学校外（ZX）学生公寓商业计划书

发布时间：2018-04-19 10:22

本文选题：学生公寓 + 商业计划书　；参考：《华南理工大学》2014年硕士论文

【摘要】：本论文是针对在美国密苏里州立大学校外修建学生公寓项目所撰写的商业计划书。密苏里州位于美国中西部，密苏里州立大学（Missouri State University）位于密苏里州斯普林菲尔德市（Springfield），，是本州州立大学中规模最大的大学，每年在校学生超过2万名。中国留学生刚到密苏里，人生地不熟的情况下很难找到合适的房源。因此，一套带有家具及高级公寓管理的学生公寓会受到尤其是来自于中国学生的欢迎。本项目即是在这种背景下，为了满足学生的这种校外居住的需求，兴建了一栋位于密苏里州立大学附近的校外学生公寓。本商业计划书主要从以下四个方面对项目进行分析：（1）项目投资环境及市场分析。包括外部环境、市场需求和项目SWOT分析；（2）目标市场分析及市场地位；（3）项目营销推广策略；（4）项目经济效益分析。分析项目的经济效益，预测项目收入，评价项目盈利能力，并进一步分析存在的风险和提出规避措施。经过综合分析及营销规划、运营规划，可以得出一个结论：在国外综合性大学宿舍资源缺失的情况下兴建一栋管理完善的学生公寓不但改变了国人通过中介投资美国房地产的传统方式，并且通过积极有效地营销及运营规划，这种投资少，回报率高的海外地产项目具有良好的市场前景和发展优势的。
[Abstract]:This paper is a business plan for building student apartments off campus at Missouri State University.Missouri State University, located in Springfield, Springfield, Missouri, is the largest university in the state with more than 20,000 students a year.Chinese students who have just arrived in Missouri find it difficult to find a suitable home when they are not familiar with their lives.As a result, a student apartment with furniture and superior apartment management will be welcomed, especially by Chinese students.In this context, an off-campus student apartment near Missouri State University was built to meet the needs of students living off campus.This business plan analyzes the project in the following four areas:Project investment environment and market analysis.Including external environment, market demand and project SWOT analysis;Target market analysis and market position;Project marketing promotion strategy;Analysis of the economic benefits of the project.This paper analyzes the economic benefits of the project, predicts the project income, evaluates the profitability of the project, and further analyzes the existing risks and puts forward some measures to avoid them.After comprehensive analysis and marketing planning, operation planning,We can draw a conclusion that building a well-managed student apartment in the absence of foreign comprehensive university dormitory resources has not only changed the traditional way that people invest in American real estate through intermediary.And through active and effective marketing and operation planning, this kind of overseas real estate projects with low investment and high rate of return have good market prospects and development advantages.
【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F299.712

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