青岛城投集团房地产销售管理系统设计与实现

发布时间：2018-04-26 22:19

本文选题：房地产 + 营销管理　；参考：《大连理工大学》2013年硕士论文

【摘要】：我国房地产业蓬勃发展,商品房的开发规模不断扩大,存量房源盘活能力不断增强,与此同时房地产市场需求也呈现出供需两旺的态势。然而与其他行业相比,房地产企业的信息化建设步伐较为缓慢,导致房地产企业在销售过程中存在许多问题。利用好现代化的管理工具,把销售人员从繁杂的事务中解放出来,成为房地产行业销售管理人员的共识。青岛城市建设投资集团是青岛市政府直属的大型国有投资企业,肩负青岛城市生命线的历史使命,已运作多个房地产及市政工程项目。如何能提高工作效率,实现房地产楼盘销售工作的信息化管理是当前集团房地产板块面临的主要问题。运用计算机软件技术建立一套功能完备的房地产销售管理系统势在必行。论文遵循发现问题、分析问题、解决问题的思维架构,从计算机软件系统和房地产行业背景出发,总结二者契合存在的实践性问题,提出房地产销售管理系统的实现方案并加以测试。房地产销售管理系统的开发运用了Web三层体系结构,分别为表示层、业务逻辑层和数据库层,结合组件开发等技术进行构建。系统采用.NET开发工具和SQLServer数据库进行开发,它支持高效率的业务处理,包括房地产信息的查询、房产报价和业务处理,售后服务和客户交流等内容。房地产销售管理系统用以处理销售各环节信息,使得业务开展具有可操作性和实用性。该系统软件的投放运用可以有效提高青岛城投集团在房地产销售方面的工作效率,同时将给城投集团带来较好的社会效益和经济收益。
[Abstract]:The real estate industry of our country develops vigorously, the development scale of the commercial house expands unceasingly, the vitality ability of the stock house source is strengthened constantly, at the same time, the demand of the real estate market also presents the situation of both supply and demand flourishing. However, compared with other industries, the information construction of real estate enterprises is slow, which leads to many problems in the process of sales. Using the modern management tools to liberate the sales personnel from the complicated affairs, become the consensus of the real estate industry sales managers. Qingdao City Construction Investment Group is a large state-owned investment enterprise directly under the Qingdao Municipal Government. It is responsible for the historical mission of Qingdao city lifeline and has operated many real estate and municipal engineering projects. How to improve the working efficiency and realize the information management of real estate sales is the main problem facing the real estate sector. It is imperative to establish a set of real estate sales management system with complete function by using computer software technology. The paper follows the thinking structure of finding problems, analyzing problems, solving problems, from the background of computer software system and real estate industry, summarizes the practical problems that exist between them. Put forward the implementation of real estate sales management system and test. The development of real estate sales management system uses Web three-tier architecture, which is composed of presentation layer, business logic layer and database layer, combined with the technology of component development. The system is developed with. Net development tools and SQLServer database. It supports efficient business processing, including real estate information query, real estate quotation and business processing, after-sales service and customer communication. Real estate sales management system is used to deal with all aspects of sales information, making business development operational and practical. The application of the system software can effectively improve the working efficiency of Qingdao City Investment Group in real estate sales, at the same time, it will bring better social and economic benefits to the City Investment Group.
【学位授予单位】：大连理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：TP311.52

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