水墨视觉语言在当代招贴设计中的应用

发布时间：2018-05-27 03:03

本文选题：水墨视觉语言 + 当代招贴设计　；参考：《湖北工业大学》2017年硕士论文

【摘要】：中国水墨视觉语言具有很强的当代艺术价值。挖掘招贴艺术中的水墨元素需求,阐述将水墨元素应用到招贴设计中的表现原则,揭示水墨元素独特的艺术魅力,能够激发人们传承水墨文化和创新招贴艺术形式。传统水墨画经过长期发展,形成了自己独特的艺术语言、具有民族特色的文化、艺术与精神价值。它在当代招贴设计中的应用能够推动中国现代设计的发展和中国特色艺术设计风格的形成,从而促进我国招贴艺术形式发展,并为世界招贴设计增添新的艺术样式。本文首先对水墨视觉语言在当代招贴设计中应用的价值做了探讨,如文化传承价值、传播价值和审美价值。其次,水墨视觉语言在当代招贴设计中的应用作为一种艺术创造,具备显著规律性,需要在造型、内容和题材上探索其原则性规律,例如视觉造型符号化、传统与现代的人文意境融合等。第三,水墨视觉语言通过形式构成法则、从形式到气韵的升华、视觉联想预生成、形式整合的创新应用及数字水墨在具体的招贴设计中的应用,这方面的探索与阐释能够为水墨视觉语言在当代招贴设计的应用提供具体的方法论指导。第四,目前水墨视觉语言在当代招贴设计中的应用领域也不乏出色的作品,在商业类招贴设计中选取房地产类招贴设计作品为案例,在公益类招贴设计中选取部分作品为案例进行研究和比较,挖掘不同类型招贴设计的内容特点,为应用提供一点启示。最后对视觉视觉语言在当代招贴设计中的应用研究中出现的问题进行总结和剖析,对未来发展的趋势和可能进行展望。
[Abstract]:The Chinese ink visual language has great contemporary artistic value. It excavates the demand of the ink and ink elements in the poster art, expounds the expression principle of applying the ink and ink elements to the poster design, reveals the unique artistic charm of the ink and ink elements, and can stimulate people to inherit the ink culture and the creative poster art form. The traditional ink painting has been developed for a long time. It has formed its own unique artistic language, with national characteristics of culture, art and spiritual value. Its application in contemporary poster design can promote the development of Chinese modern design and the formation of Chinese characteristic art design style, thus promote the development of Chinese poster art forms, and add new artistic styles to the design of poster in the world. This article first discusses the value of the application of the ink visual language in the contemporary poster design, such as the cultural heritage value, the spread value and the aesthetic value. Secondly, the application of the ink visual language in the contemporary poster design is a kind of artistic creation, which has significant regularity, and needs to explore its principles in the shape, content and subject matter. For example, visual modeling symbolization, traditional and modern humanistic artistic conception fusion, etc. third, ink visual language through form constitution law, from form to charm sublimation, visual association pregeneration, form integration innovation application and digital ink in specific poster design, this aspect of exploration and interpretation can be used for the visual language of ink and wash. The application of the Contemporary Poster Design provides specific methodological guidance. Fourth, at present, there are no lack of excellent works in the field of ink visual language in Contemporary Poster Design. In the design of commercial poster, the design works of real estate poster are selected as a case, and some works are selected for case study in the design of public welfare posters. And compare, excavate the contents and characteristics of different types of poster design, provide some inspiration for the application. Finally, the problems in the application of visual visual language in the contemporary poster design are summarized and analyzed, and the trend and Prospect of the future development are also prospected.
【学位授予单位】：湖北工业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J524.3

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